How is technology improving sustainability in fashion ?

Joseph K.

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How is technology improving sustainability in fashion ?

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technology, improvment, sustainability, fashion industry, fashion business

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From the literature review that was carried out, it was evident that sustainable technology that is environmentally friendly and will not lead to the extinction of any animal or plant species is requisite in these modern times as seen in Gwozdz, Netter, Bjartmarz, &Reisch (2013) research. Modernization has created an eco-friendly atmosphere for the creation, advertisement, distribution and retailing of these industry's outputs. Therefore, technology, both techniques and machinery, and the modernization of the way people do business is leading to the paradigm shift in how people deal with the fashion industry, (Gwozdz, Netter, Bjartmarz, &Reisch, 2013).The literature review also revealed that effort is being made at various stages and levels of the fashion industry to promote sustainability. This informed the primary aim of this study which involves exploring the how technology was impacting on the sustainability of the fashion industry.

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Definition of methodology
Secondary research

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[...] This affects the validity and the reliability of the findings (Bernard, 2012). Fourth, the data collection process in qualitative research cannot be automated. Due to this, the researcher will have to spend a considerable amount of time collecting information from the participants. This will make the entire process expensive and time consuming (Gray, 2014). To solve this problem, researchers use small sample sizes that will ensure that the amount of data to be collected is reduced. While this helps in reducing the time taken to execute the study, it lowers the statistical power of the research (Warren &Karner, 2005). [...]

[...] Based on the trends, similarities and themes that will be identified from the responses, it will be possible to answer the question of how technology influences sustainability in the fashion industry. Reference List Asbury, J 2005, ‘Overview of Focus Group Research', Qualitative Health Research, vol no pp. 414-420. Baškarada, S 2014, ‘Qualitative case studies guidelines', The Qualitative Report, vol no pp. 1-25. Baker, J & Foy, A 2008, Business and management research, Westerburn Publishers, London. Bernard, R 2012, Social research method: Qualitative and quantitative approaches, Sage Publications, Inc, Thousand Oaks, CA. [...]

[...] Magazines articles, marketing reports, and data from company websites can also be used in secondary studies. There are several advantages of using secondary research. First, it saves the researcher a lot of time. In this approach, the researcher does not have to go to the field to collect primary data. On the contrary, he uses information that is already documented. This allows him to spend more time in analyzing the data (Saunders et al., 2009). Secondly, secondary research allows the researcher to approach a subject or topic of study from different perspectives. [...]

[...] The aim of this study is not to quantify the effect of technology, but rather to explore how technology influences the sustainability of the fashion industry. Also, this study does not seek to explore the relationship between variables as depicted in the quantitative study, but to explore the motivations and reasons of the outcome. Therefore, quantitative research will not be appropriate. Hyett et al. (2014) asserts thatquantitative research involves empirical investigation of phenomena using mathematical techniques. This means that the phenomena investigated should have numerical values. [...]

[...] Murray, R 2006, How to write a thesis, Open University Press, Buckingham. Pedersen, Draguns, W & Trimble, J 2012, Counseling across cultures, Sage, Thousand Oaks, CA. Percy, Kostere, &Kostere, S 2015, Generic qualitative research in psychology', The Qualitative Report vol no pp.76-85. Retrieved from ttp://nsuworks.nova.edu/tqr/vol20/iss2/7 Ponterotto, Mathew, J &Raughley, B 2013, value of mixed methods designs tosocial justice research in counseling and psychology',Journal for Social Action in Counseling and Psychology,vol no pp.42-68. Rubin, S Qualitative Interviewing. Sage Publications, Thousand Oaks. [...]

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