Information system management: the Blackberry
The products of Blackberry consist of wireless solutions to provide e-mail and data bases wireless access. The company has targeted people, especially professionals (we will specifically talk about them in this work), and has access as an added value. It keeps people connected to the information they need, whenever they need it. The Blackberry products are cellular phones, smartphones, wireless software (WLAN) and Wireless Local Area Networks. To tackle the professional market, the company has organized its approach under marketing solutions. It has highlighted the added value in using its products in the every day business life. We will see in our documents what arguments are used by Blackberry Company to talk to its target audience, and how it has organized its business around its core activities which are providing wireless access to databases thanks to at-the-state-of-the- art wireless products.
[...] For this need to become a business reality, the information as to be available to every member of the company, from top management to shop sales force, internally within the company and externally with business partners. The Blackberry solutions offers fist of all wireless access to a large data information but can also be integrated to applications like ERP, enterprise resource planning for example among other networks that enable the company to be more competitive in terms of productivity (CRM, customer relationship management, SFA, sales force automation .). The Blackberry tools enable employees to record information at the point of performance. [...]
[...] Information system management: the Blackberry TABLE OF CONTENTS INTRODUCTION Organization of their product range a. Business Intelligence b. The wireless Field Service c. Sales Force Automation (SFA) d. Continuity of operation planning (COOP) e. The Blackberry's offer to companies The efficiency of the Blackberry products on specific businesses a. Healthcare b. Manufacturing c. Legal d. Finance e. [...]
[...] The aim is to improve the quality f the public services. The solutions permit an easier access to e-mail, to personal information management, a better access to voice mail, instant messaging In the public domain, professionals have to be prepared to a high level of responsiveness to make timely and informed decisions. Because of such needs, the Blackberry solutions go beyond traditional applications to allow mobile personnel instant access to case files and associated records, emergency operating procedures, alert notifications and incident reports. [...]
[...] Diane NEVEU SUP 5 1B Information System Management Mai c. Legal The Blackberry smartphones are now a recognized tool through the legal community as it allows lawyers to keep in touch with their clients and colleagues on a 24/7 basis. The multiple applications in addition to e-mail provide high-value features with minimal investment, the wireless solutions allows professionals to receive email and to keep informed of the latest news relating to a specific case. Thanks to the applications of the Blackberry smartphones, professionals of the legal domain can conduct criminal database request without having to use the radio network and increases their speed in the decision making process. [...]
[...] For financial organizations too, the wireless tools provided by Blackberry is synonymous of greater profitability. The latest challenge of banking companies is to provide better customer services. This reflexion leads them to a deep rethinking of how they perceive their customer services. The Blackberry is the solution to connect professionals to clients virtually anytime and anywhere. The account history access and other important Diane NEVEU SUP 5 1B Information System Management Mai data will ensure professionals to make the adequate decisions to your clients to benefit from the highest level of customer service. [...]
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