Four Seasons George V - Decisons after a SWOT study

Extract

[...] Four Seasons George V – Decisons after a SWOT study I. Presentation Four Seasons Hotels & Resorts, the world leader in luxury hotels, has positioned itself in the highest markets in international rankings. His Parisian hotel, the Four Seasons George V continues the ascent of his son. Stunning floral creations Michelin-starred restaurants, a first in Europe. Apartments with typically Parisian charm, terraces overlooking the City of Light and warm and friendly service. The Four Seasons Hotel George V is today more than ever a Parisian legend. [...]

[...] For the very few guests who stay at George the hotel should take health precautions against the spread of the covid-19 virus. Measures such as disinfection of client rooms and suites, offering masks to clients, making hand gels available, encouraging employees to telecommute when possible, and providing the means of protection to employees who have to come to work in particular, housekeepers. Thus, the hotel will be able to prevent any contamination among employees and customers and will maintain a reduced activity but will avoid its complete shutdown. [...]

[...] Behind this application, Four Seasons employees interact. The response time is minus two minutes, in over 100 languages.”, says Christian Clerc, President of hotel operations. III. Identify the key objectives of organisations and key players? Contact and personalized service is one of the group's objectives. The latter constantly seeks to innovate while remaining human. The group aims to extend the Four Seasons' service on a digital platform by taking advantage of the relationship of customers today with their phones and by implementing an application with a chat function. [...]

[...] All details are taken seriously. For example, Four Seasons is obsessed with the quality of sleep, with the technology of bedding. They have thus developed exclusive Four Seasons bedding with the possibility of choosing the flexibility of the mattress. He also works on acoustics and, very importantly, on the quality of silence and on the blackout. Technology allows us to go ever further on these terrains. IV. Are the objectives compatible? Should we refine them? Explain SWOT Analysis Strenghts weaknesses Notoriety Targeted segment/luxury Image of the group clientele Design and art much appreciated by Very modern design customers Not compatible with the new generation seeking modern luxury Opportunity Threats International locations Economic crisis Pandemic) Opportunity for attractive tourist Indirect competition (drop in countries outside the euro zone customer base) Cost of setting up hotels less expensive in certain continents such as Asia or the Middle East According to the SWOT carried out, the objectives are generally compatible with the group's strategy. [...]

[...] These measures will also allow George V to resume almost normal activity after the crisis and will live up to his vocation in terms of customer satisfaction. As the company was in full development of digital technologies, such as the chat application. It is at this moment that it will be necessary to privilege this track especially with the saturation that knows the telephone lines today. It is therefore important to make every effort to keep fluid and regular communication with customers. [...]