It is now 8.38 am exactly. We are currently 92,773 people connected and the shirt I wanted is still available, but only in XS or XXL sizes. Welcome to my home, this Thursday, 3rd January 2008 during the 2 days Calvin Klevin sales, organized on the Vente-privée.fr website. In France, this very well-known and revolutionary online seller is the leader of the growing e-business market, the private-sales. In this report, I will analyze the Vente-privée company and answer this simple question, what is the business value of e-business for this company and how did it become leader in its sector? To do so, I will give some general information about the market, then analyze the company's business model and development strategy, to finish with an answer for the problem.
[...] Espacemax: luxury textile brands and design 5. Brandalley: textile only, sales up to - selling sessions/week 6. Surinvitation Withinvitation): launched by TF1 the biggest private TV channel in France, only textile selling sessions/week 7. 24H00: created by 3 big internet brands: Priceminister, Meetic and AuFeminin, textile but also travels, wines and beauty, sales up to The website ranked IT appeared to be a huge competitor for Vente-privée in a near the future. In fact, it has just been launched and has quickly entered the Top 7 of the best private sales websites because it benefited from a huge profit– around €6 Millions3 since its launch– logistic and experience support has been created by 3 main actors of the French e-business market. [...]
[...] This report will try to analyze the Venteprivée company and answers this simple question: what is the business value of the ebusiness for this company and how did it became leader of its sector? To do so, this report will give some general information about the market, then analyze the company's business model and development strategy. the “private-sales” market in France I - A / general information: This market is born in 2000 thanks to the Oredis Group a textile industry wholesaler specialist. They simply decided to help textile companies sell their past collection articles at a reduced price instead of throwing them away. [...]
[...] It is obvious that the more the e-business will grow and investors will be creative, new segments will appear and new markets should be open to every companies. But regarding the evolution of the private-sales market, it would be very interesting to see if it worked well in the other European country in order to see if the people stick to this model or not, or if it is only a French phenomenon, the reflection of our new consuming behavior. [...]
[...] Sebastian LEMIRE, Sales director at e-mailing Solutions Now that we have seen how the market is organized, the different actor that animate it and how they play with the law to create business, it is time to focus on the leader strategy. It is time to discover Vente-privée organization's, business model and its results The company business model If the company has succeeded in becoming the major actor of the market in France it is principally due to the 22 years' experience in the textile manufacturer stock-selling of its creators also because of its innovative business model. Vente-privée was created in 2000 and counts 3 millions adherents in France nowadays for only 600 employees. They ship 20,000 products. [...]
[...] The only thing that will differ from flash-sales to private-sales is that, the second one is private This is the major point that allowed Venteprivée to reroute the French laws added to the fact that a selling session can only be for 1 to 2 days. Anybody can organize all year long private-sales at home with their old sweatshirts, shoes etc. if buyers have registered financially or for free to the operation. The government will not consider this as unloyal competition regarding the retailers, such as the target is very small, almost a niche. [...]
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