The tourism sector is undergoing a sea change. Spurred on by economic globalization, we are witnessing a dramatic increase in tourism and therefore increased competition; however, tourism remains very sensitive to the economical, political, social and security conditions. Consumers are spending an increasing share of their budget on vacation and recreation, while becoming increasingly demanding, particularly in terms of the quality of different services offered and looking more towards a customization of the offer.
Egypt is part of the Mediterranean which attracts a third of the tourists who travel the globe. Despite a very diverse tourist segmentation (urban getaways, business meetings, cruises, nature and sport), Egypt is not established internationally and its government decided to mend the situation by investing about 40 million in the international promotion of the country.
One of the beneficiaries of this policy is the city of Alexandria, where new 4 star hotels will be built within four years. Despite the undeniable advantages, this resort is not well connected, since it does not receive direct flights from major capitals. However, it offers many opportunities to stay and there will definitely be increased competition in the future.
Windsor Palace Hotel is a prestigious hotel that offers many services and benefits of high quality and authenticity. The service is personalized, the staff is friendly, the rooms are spacious and comfortable and the staff is extremely attentive to all customers.
At the heart of a unique environment, the hotel is a benchmark in the local tourism market.
However, with only 75% occupancy rate, the hotel does not effectively cater to the international clientele despite belonging to a reputed hotel chain in Egypt. Also note that Windsor Palace has no pool, gyms or sports activities as yet very popular with consumers who are becoming increasingly demanding.
Tags: Winsor Palace Hotel, Tourism in Egypt, Competition in the tourism sector
[...] This membership will enable our hotel to be referenced by a group that has a certain reputation and credibility with an international clientele that is generally true. These voluntary chains are introducing reservation centers to attract foreign customers. The ultimate goal, through the integration of a voluntary chain, of course, is to improve the occupancy rate (around and thus increase our turnover. Finally, we feel it is also essential to build a swimming pool and develop a proposed fitness center in the shortest possible time. [...]
[...] Moreover, the local climate favors this type of project. Selection of key strategic options Our segmentation is mainly based in relation to our key asset which is the authentic character and luxurious hotel. It seems clear that people of a certain age are the most sensitive customers and are attentive to our offer. By certain age", we mean individuals over 40 years. This age group represents a mature clientele who wishes to acquire knowledge vis-à- vis the culture of Egypt and Arab countries in general. [...]
[...] The authentic character of our hotel and the proximity that we create with our clients must remain our main assets. However, it seems necessary to improve the service offering by adding a pool and a fitness room in the hotel. Creating further meeting facilities could also be a plus for business customers which may increase the duration of their stay in the hotel (propose formulas stays / seminars). Both recommendations will enable the hotel to gain additional customers and thereby increase the occupancy rate. [...]
[...] Windsor Palace The development of a new marketing concept: SWOT Analysis and DIAGNOSIS A. External analysis Job Opportunities Threats Geographical position (assets - Increased competition in the of the region for tourism). short term (e.g. Hilton) and long (Environmental) term years) (Economic) Alexandria: the best known seaside resort in the Middle East, - Tourism is very sensitive to center of cultural (environmental) economic conditions (Economic) Political will to develop tourism in this region. - Remoteness of the site from the main international airport. [...]
[...] One beneficiary of this policy is the city of Alexandria which will see the construction of nine 4-star hotels in four years. Despite the undeniable benefits, this resort is not well served, since it has no direct flights from major capitals. Instead, it offers many opportunities to stay and will see competition among hotels grow in the future. B. Internal analysis Strengths Weaknesses Reference on the local market - Reference to the very low international Benefits and premium services: Non-membership of an Spacious and comfortable international hotel chain. [...]
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