"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner and tabs.
The different tabs at the top of the page are directly linked to the site, we have:
- "Language" to choose the language in which the site should appear as Adforum is an international site with content available in four languages (German, English, Spanish and French);
- "Agencies" where we can locate advertising agencies;
- "Production" is used to find the creators of the ads;
- "Advertisements" is a tab for the search ads;
- "Resources" tab, "who, what, how";
- "Shop" to buy media advertising (eg, the price of an image on CD is $10, a video on CD is $25);
- 'About', we find info regarding everything including partners, contact details, services, blogs, etc. The various terms are listed in the tabs below such as "Welcome", "Review," "Help," "Privacy Policy", "Who are we?", "Partners", "Press", "Advertisers", and "Site map".
Then the rest of the page is organized in columns. In the first column, there is a space to become a member ($299 for an annual membership, $189 for six months, $49), then this is the research side is highlighted. It also highlighted a partner site and an area "contact us" that allows the user to contact the webmaster.
In the second column, we find advertisements and classified advertisements in the hit parade of the moment. Each of them can, when clicked, provide access to more information. We note that these different ads keep changing the time whenever the user is on the website. At the bottom of the second column, there is a space reserved for "the news magazine" with news headlines and a space "news agencies" which includes advertising campaigns with their respective advertisers.
Finally, the third column, we find e-pub, and links to other sites. At the level of format, the page seems a bit disjointed because there is a wealth of information at hand. The presentation is rather sober despite several animation effects. At the center of the homepage, an element of fun is incorporated with the option of clicking on e-advertising to watch the video. This display is free if it appears in the hit parade, but it has to pay for if it falls within the framework of a search. The site has very few colors; we note two main colors, blue and green.
- Blue is a color that is conducive to relaxation, the falling into a condition of reverie, and the development of thought, according to psychologist Jung. Dark blue meanwhile represents depth and infinity.
- The color green it is also conducive to relaxation, rest and healing. The green blue color is more somber and is indicative of serious reflection and contemplation.
"Adforum" appears to have been designed as a laidback site more in line with relaxation and fun rather than prim and proper business, customers can drop in at the site for entertainment.
Tags: Adforum, production, advertisements, resources, business and customers
[...] Appendices for Adforum McDonald's Annexes Annexe Ronald Mc Donald Annexe The Happy Meal toys Annexe The variety within the Happy Meal menu Annexe An example of a seasonal offer Annexe “There is more choice and it is drunk” Annexe Diversification Annexe The creation of the Salad Plus menu Annexe Advertising by featuring sportspeople Annexe Reaching out to women with the Salad Plus menu Annexe 10: Graphical comparison of Rony Annexe Ronald McDonald Annexe 2 : The Happy Meal toys Annexe 3 : The variety within the Happy Meal menu Annexe An example of a seasonal offer Annexe 5 : “There's more choice and it is drunk” Annexe Diversification Annexe The creation of the Salad Plus menu Plus Annexe 8 : Advertising by featuring sportspeople Annexe 9 : Reaching out to women with the Salad Plus menu Annexe 10: Graphical comparison of Rony Before After Summary: Evolution of communications at McDonald's Adforum.com is a site where one can view the ads of all kinds of businesses listed by subject and also by alphabetical order. [...]
[...] the bottom of the home page, we also find a banner and tabs. The different tabs at the top of the page are directly linked to the site, we have: - "Language" to choose the language in which the site should appear as Adforum is an international site with content available in four languages English, Spanish and French); - "Agencies" where we can locate advertising agencies; - "Production" is used to find the creators of the ads; - "Advertisements" is a tab for the search ads; - "Resources" tab, "who, what, how"; - "Shop" to buy media advertising the price of an image on CD is a video on CD is - 'About', we find info regarding everything including partners, contact details, services, blogs, etc. [...]
[...] The evolution of communication in time: McDonald's France I-The arrival of the fast food giant in France 1.1 -The History of McDonald's The hamburger was born in Europe, more precisely in Hamburg, but the first McDonald's restaurant emerged in the United States led by brothers Richard and Maurice McDonald in 1937. Their meeting with Ray Kroc proved to be a watershed moment as the shrewd businessman injected much needed impetus into the until-then small scale operation and developed a global network. [...]
[...] Indeed, parents, feeling guilty of spending more time in the office than with their children, began to spend more money on them. McDonald's restaurants are strewn near playgrounds and introduced children's toys in its special children's menu: the Happy Meal. They signed agreements with various toy brands to create a complete collection, in order to ensure that the child's parents would drive back to McDonald's until they had all the toys offered by the company. An operation carried out efficiently can double or triple the weekly sales of this type of menu. [...]
[...] The young filmmaker Morgan Spurlock undertook an experiment to assess the prevalence of obesity in America by eating solely McDonald's food for thirty days. Following the negative findings of this diet, the company was careful to maintain a low profile in the initial days. It then skillfully played its marketing and advertising card, focusing on balanced meals and communications based on the sponsorship of athletes at the Olympics. Nutritious items such as salads, fruits, creamy yogurt, vegetable wraps and fruit-based shakes began to appear in the menu (see Annex 7). [...]
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