Tewkesbury Borough - Marketing Communications

Extract

[...] ‘Endless opportunities and expansions in existing industries' is a slogan that may be applicable in attracting new business investors. In addition, slogans with the phrase ‘security and reliable workforce' capture the attention of potential investors and tourists. Evaluation, budget and control of the planned campaign Evaluation should be after a preset duration of time; goals should have a period and use all indicators of achievement of a goal (Ahmad, 2009). After the set time, evaluation should be conducted to evaluate progress and where necessary, propose improvements or changes. The Tewkesbury Borough council will fund the project. [...]

[...] Businesses and tourists are often attracted to the most secure destinations. Therefore, it is important to show the high levels of security in Tewkesbury Borough over the last few years. Since the rates of insecurity have been reducing, communicating the rates is bound to increase interest in the town. It is important for the communication strategy the illuminate the diverse local culture in Tewkesbury Borough as part of tourist attractions. Culture is an important part of a continually inhabited town like Tewkesbury Borough because the old buildings are not sufficient. [...]

[...] The council or an external party should do the control of the progress. Planningshould be constructed around the goals and it should be limited by a specific timeframe. References Rossiter, J., & Bellman, S. (2005). Marketing communications: Applications and Theory. Frenchs Forest city, NSW: Pearson Hall. Ahmad, R. (2009). Co-operative management and expansion: cases and Text. New Delhi city, India state: Mittal Publications. [...]

[...] Situational Analysis Tewkesbury Boroughis currently characterized by dropping rates of tourism compared to the rest of the country. The rates of tourism have been declining over the last few years in the entire country. However, Tewkesbury Boroughis affected more than the rest of the country. In addition, the rates of unemployment have been rising over the last few years despite an ageing population and a relatively of population growth rate (see appendices). Tewkesbury Borough has a healthy labour market with most of the population in their productive ages of between 16 and 46 years (see appendices). [...]

[...] The reliance on manufacturing is also a threat because further development may dwarf other industries and make Tewkesbury Borough a single industry town. Key issues from the situations analysis The situational analysis reveals that the Tewkesbury Borough economy is mildly dependent on the manufacturing sector. In addition, it reveals an increasing demand for workers despite a low unemployment rate. The reduction in tourism in Tewkesbury Borough, a sector that employs 16% of the population despite reductions in tourist activity since 2008. [...]