Registrations, turnover, and financial results: all these have only grown for Porsche over the years. The arrival of the Cayman was witnessed on November 26, 2005, but the hybrid Cayenne and Panamera arrived in 2009 and offered outstanding performance. Amid a global automotive industry in serious financial straits, Porsche stands out as an alien brand with its net margin close to 20% and profit margin of up to 8,000 euros per vehicle.
In its last financial year end of July 2006, the German manufacturer of sports cars had nearly 100,000 satisfied customers with its 4 models, 911, Boxster, Cayman and Cayenne. If the German group has always focused its strategy on profitability, and not volume, it can only be welcomed by a sharp increase in sales, which rose by a further 9.5 to 96,794 units in 2005 - 2006, for a turnover of 7.27 billion euros. The net income for Porsche, was inflated by a few special items, and rose to 1.39 billion Euros, representing a margin of more than 19.
70% of the Porsche racing cars built are still in circulation and the group was awarded 23,000 racing victories (nine world championships, sixteen 24 hours of Le Mans, 12 Daytona 24 hour , two Paris-Dakar among others), an absolutely legendary model, the Porsche 911 was recognized in all its forms since 1963.
For Porsche, the future was not a journey into the unknown. The route was to follow the soft contours and the clear rules of the society. Porsche is synonymous with sports cars in the world.
Every idea was a chance and that's what makes the company to stay in the forefront with respect to technology. Porsche's strategy was unique: where other companies have to shrink to become flexible, Porsche simply chose to remain small. The concept of thinking that "less is sometimes more" was performed in Porsche at all levels and in all sectors.
Today, Porsche is more than a brand and Porsche is fascination. Porsche promises a world of experience: Porsche products and services guarantee it and the company's culture can be seen by the customers through its vehicles. The product concept: Since the origin of the brand, the interplay between production and competition characterizes Porsche, whose personality and history merge between the road and the track. (Racing cars used on the road or production models designed as race cars). Porsche continues to overcome its status as a pure specialist sports car while it is still far from a carmaker.
Models: After a century of automobile design, Porsche is still a reference. The Porsche is composed of four main models: the Boxster, the Cayman, the 911 and the Cayenne. The latest newborns are the Boxster and the Cayenne. The key to success of Porsche and its model is undoubtedly that the life span of cars which is long, it is a strategy that the company wants to preserve in the future. Another strategy for Porsche since its creation is not to change the look and characteristics of successful models for years, giving each model a certain authenticity.
Tags: Turnover, financial results, Cayenne and Panamera, profitability, German group, product concept, the Boxster, the Cayman, the 911 and the Cayenne, authenticity
[...] This event, which took place on the F1 circuit of Magny- Cours, gathered all Porsche owners for three days of the festival. To keep current customers, Porsche France has printed 25,000 copies of a booklet copies of which were distributed by mailing. - Porsche Carrera Cup trophy The Porsche has created a major event in motorsport: the Porsche Carrera Cup Trophy. Attachments 1 - Recent Press Releases (2007) Porsche reduces CO2 emissions and pollutant emissions - series of measures to strengthen environmental compatibility Stuttgart. Dr. Ing. [...]
[...] A new generation Boxster was released in 2005 which means that it took almost 10 years for the Porsche team to decide to alter this pattern, as the previous car was a six-cylinder, two-seater, convertible which was extremely lively. The body and the design of the Boxster are of high quality. However, apart from the essential features 'there is nothing decorative in the Spartan design. • Cayman models The Porsche Cayman is a sports coupe, far removed from conformism and synonymous with vivacity. [...]
[...] For membership in the Porsche club, one must submit a completed membership form and have a Porsche. Membership lets you enjoy special information, participate in activities and events of the Club, and enjoy a worldwide network of Porsche Clubs. For their members, they organize activities for all levels of motorsport, including motorsports demonstrations at Porsche clubs worldwide. Below are some examples. - Porsche Discovery Days Porsche Discovery Days are held every year for seven days in the spring. These are test days during which customers and prospects of the brand (the group having previously sent their innovation) carry out a road test at the wheel of a Porsche model range. [...]
[...] The company Porsche Overview I. Introduction of the company The story A history: a true corporate culture Figures Porsche philosophy: Tradition obliges II. Products The product concept Models • Boxster models • Cayman models • 911 models • Cayenne • The future range: Porsche Panamera • Derivatives Materials Colors Production • The site Stuttgart • The Leipzig site • Zuffenhausen site • The site of Valmet, Finland The creation Marketing • Cars • Derivatives III. Porsche Communication 1 The Media: very little, apart from Internet The five major media Internet Offline media: many, but discreet PR Sponsorship Shows Newspaper business Direct Marketing Attachments I. [...]
[...] However, the company did not want to trivialize its luxury image. The customers are rare and especially targeted. For example, Porsche does not advertise on mainstream channels but on the sports channels. This is to reinforce the image of sports enjoyed by the company and its products. - Radio Porsche markets luxury goods, and it is important that consumers see that. The impact would be different without the vision of cars. This is the reason why the company does not advertize on the radio. [...]
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