Grand Optical is a chain of optical stores, which was created in 1989 with the opening of a single store in the mall of Belle Thorn in the Paris region. For the first time a laboratory was built within the institution and was in full view of the customers. This channel belongs to the group which now owns GrandVision. The group includes various brands in optics such as Grand Optical, La Generale d'Optique, Visual and other European opticians. I: Overview of Business II: Supply Chain Business III: Study of a particular theme: just in time.
In total, the chain is composed of 75 Grand Optical stores including almost 1600 employees. A normal storefloor space is an area of 300m² and covers a catchment area of about 200000 people for an initial investment of nearly $ 1.8 million.
Grand Optical is a chain of opticians that provides customers with the opportunity to have glasses with the correction of their choice ready in one hour maximum. The brand is the leader in this segment. These glasses not only deliver a very quick but also ensure the highest quality in relation to manufacturing and mounting lenses on the frames. The customer has the time to do other things such as finish off his shopping before retrieving his glasses, given the strategic location of the stores in shopping malls. The "Express Service" is characteristic of the chain and is their main selling point.
To provide glasses within an hour, Grand Optical stores contain equipped laboratories integrated with the store representing nearly a third of the sales floor. Grand Optical offers a complete service: the more or less technical explanation (because all employees are versatile opticians), with the choice of frames and lenses.
The store manager did not want to give us figures on the company's results for reasons of confidentiality. But according to data from their website, we found that such a store realized an average annual turnover of 2.3 million.
In store, about 2800 frames are on display, plus a stock of about 1500 frames. These models are set according to different criteria:
• Solar (about 600 frames): male, female.
• Eyeglasses (about 2200 frames): men, women, juniors (8-15 years) and children (0-7 years). Eyeglasses for adults are stored under different categories: classic, modern, trend setters.
On the other hand, the lens manufacturing laboratory, which occupies 1 / 3 the size of the store is a truly open space and fully visible to the customer.
The Grand Optical store's USP is the delivery of 93% of its orders within one hour. Indeed, most orders are processed within an hour, with regard to the remaining 7%, it is orders of glasses that require treatment too technical to be done on site. The shop has an inventory of nearly 8,000 glasses:
• Lens finished, it remains only to cut to the shape of the frame since the correction isalready final.
• semi-finished lenses still need to adjust more precisely the view of the customer (but a deal has already worked on a final) and then cut to fit the chosen frame.
[...] Overall, Grand Optical consists of 75 stores which include nearly 1,600 employees. A store-type is an area of 300m² and covers a catchment area of about people for an initial investment of nearly 1.8 million. Grand Optical is a chain of opticians who offer customers the specificity to have glasses with the correction of their choice available in up to one hour. The brand is the leader in this segment. It does not only delivers eye-wear very quickly, but also ensures the highest quality of manufacturing and mounting of lenses on frames. [...]
[...] The essence of Grand Optical is to deliver 93% of its orders within one hour. Indeed, the majority of orders are processed within one hour. The remaining is prescription glasses that require treatment which is too technical to be done on site. The shop has an inventory of nearly 8,000 glasses: • finished glasses- it only remains to cut the shape of the frame because the correction is already final. • semi-finished lenses still need to adjust the view of the customer (but one side is already worked permanently) more precisely and then cut to fit to the selected frame. [...]
[...] The real-time control This event can also occur in the laboratory. If there is a problem of unavailability, it is a vendor that will help technicians. This versatility of staff is required in each Grand Optical store and is a strong point in the supply chain of the company. Moreover, it should be noted that if there is an accident in the laboratory due to improper handling of a machine, nothing is planned. The short and medium term control or management of the store manager The long-term control or pilot seat Interaction with the environment Quality It is not only a question of requirement but also a health issue. [...]
[...] At the human level, each employee is versatile, allowing great flexibility. We have seen previously the methods used to attract vendors to work and train. All awards are made at the store level and not at the individual level to always serve the customer. During peak hours in the month of July, for instance, we will allocate more schedules of employees throughout the week days) to respond to a larger flow of customers. The limits of jit There are bottlenecks, especially at the stage of fine grinding and polishing of semi-finished lenses because each machine in charge of these operations can only work on two glasses at the same time. [...]
[...] The vast majority of the frames are only present in a single copy in the store. Renewal models are paid annually. The parent company negotiates contracts in October at the International Exhibition of Optics and Eyewear in Paris, and in March / April, the site plans for the various shops are determined by the close collaboration of the headquarters and branch managers. The choice of glasses The customer can choose several options: anti-reflective, scratch- resistant, tinted glass, other colors etc . [...]
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