This paper will analyze the strategic plan for a new project for Crédit Agricole: the mergence of the computer system in each branch and their integration. Crédit Agricole is a leading European banking group is one of the largest French banks. The project will also focus on the payroll system and its integration at Crédit Agricole. Crédit Agricole will have to train its employees who are more than 40,000. The project will enable the company to have a common vision and data retroactivity in platform design. I'm a consultant currently working for Crédit Agricole. The company would like to merge its computer systems in each branch to integrate them all. They have contacted me to present them a strategic plan for their project. For that, I needed to understand the Crédit Agricole organization and its current situation, to determine the way to achieve our goal.
[...] Risks It's important to note that Crédit Agricole is facing some risks by developing its projects: o There is a credit risk. In fact, the company is not sure of the benefits the project will provide. Perhaps it will be a source of losses o Crédit Agricole There are some country risks. That wants to say that all countries don't have the same culture, social environment, economical environment and so will not react in the same way and the new service will not be accepted in the same manner. [...]
[...] They have contacted me to present them a strategic plan for their project. For that, I need to know the Crédit Agricole organization well and its current situation, to better determine the way to achieve the goal. First of all, I will make a general analysis of the company, its organization, its goal to then answer three different questions: How to develop such a plan for all the Crédit Agricole branches? What are the strategic implications of this change of strategy? [...]
[...] The Group is composed with the Regional Banks, the LCL and the Crédit Agricole SA which has been created in 2001 to represent the Crédit Agricole Group. The Group represents, today employees with a net banking income of 29.2 billion and is, thanks to the Regional Banks, the LCL network and its specialist subsidiaries, and the Crédit Agricole SA, a leading player in Europe. The group has an activity in retail banking and related businesses, with a presence across the entire spectrum of banking and financial activities To sum up: o o Crédit Agricole It's the number 1 banking group in France, with 28% of the consumer market. [...]
[...] It's today mainly represented by Calyon which employed 12000 persons all over 55 countries Crédit Agricole The revenue of the group is shared quite equally through the 3 main areas, as we can see on the following graphic: The general organization To present a strategic plan the most adapted at the current organization and so the easiest integrable at the company, I have to know it. At the head of the group, we can find René Carron and Georges Pauget, respectively chairman and chief executive officer. [...]
[...] o POLITICAL environment: Regulatory framework really important for the bank industry Deregulation of the market Monetary policy o ECONOMICAL environment: Important economic role of banks Banks revenues are subject to the interest rates variation 14 Difficult market with complex operations Current consolidation of the market Crédit Agricole o SOCIAL environment: High employment Hard working conditions as money is sometime a taboo subject Changes in payment system thanks to the internet o TECHNOLOGICAL environment: Current importance of the new technology New banking softwares What is the position of Crédit Agricole in the market? [...]
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