“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to anticipate and – if possible – influence environmental change.”
The PESTEL framework categorizes environmental influences into six main types: Political, economic, social, technological, environmental and legal. Thus PESTEL provides a comprehensive list of influences on the possible success or failure of particular strategies. The purpose of this tool is the analysis of the key drivers for change; they are the environmental factors which have a high impact on the success of failure of strategy.
[...] Last accessed 7th December 2011 Ministère de la Jeunesse et des Sports. (2011). Quelques chiffres clés du sport. Available: http://www.sportmonde.com/index.php?page=dossiers_sport. Last accessed 7th December 2011. Puma.com. (2011). PUMA a Winner at Innovation and Design Awards. Available: http://vision.puma.com/us/en/2011/05/puma-a-winner-at-innovation-and-design- awards/. Last accessed 7th December 2011. Michael Masterson. (2006). Puma 3 Keys to success. Available: http://beta.stockfetcher.com/sfforums/?q=view&fid=1001&tid=46629&qrid=. Last accessed 7th December 2011. PUMA AG. (2011). Press Release. Available: http://about.puma.com/wp- content/themes/aboutPUMA_theme/financial- report/pdf/PRESS%20RELEASE%20Q1_11%20E.pdf. Last accessed 8th December 2011. PUMA AG. (2011). Press kit. Available: http://about.puma.com/?cat=13. Last accessed 8th December 2011. [...]
[...] Taux de chômage harmonisé - total. Available: http://epp.eurostat.ec.europa.eu/tgm/table.do?tab=table&language=fr&pcode=te ilm020&tableSelection=1&plugin=1. Last accessed 4th December 2011. INSEE. (2008). Dépense sportive. Available: http://www.insee.fr/fr/themes/tableau.asp?reg_id=0&ref_id=NATnon08126. Last accessed 5th December 2011. observatoirecetelem. (2011). Le marché du sport. Available: http://observatoirecetelem.com/medias/observatoire_box/observatoire-conso- 2011/#/65. Last accessed 5th December 2011. WLADIMIR ANDREFF . (2010). THE IMPACT OF ECONOMIC CRISIS ON FUTURE FINANCE FOR GRASSROOTS SPORTS. Available: http://ec.europa.eu/internal_market/services/docs/sport/conference20100216/9 -impact_of_the_economic_crisis_on_the_future_financing_of_grassroots_sports_ en.pdf. Last accessed 5th December 2011. E-commerce. (2011). Toute les tendances du e-commerce et du m-commerce. Available: http://www.ecommercemag.fr/E-commerce-Magazine-Guide-du-E- commerce/Article/Toutes-les-tendances-du-e-commerce-et-du-m-commerce--38752- 1.htm. Last accessed 6th December 2011. [...]
[...] | |Internet is the centre of business communications. Which has a great impact on the environment | |(less business travel) | |ENVIRONMENTAL | |The society is more and more preoccupied by the environmental issues. All the company are | |affecting by this, for the laws, or the branding image. | |The clothing's factories, are often situated in less economically developed countries, and have | |very poor working conditions for employees and very low wage. | |The company must worry about emissions, water use, land use, air pollution and waste. [...]
[...] The society is more and more preoccupied by the environmental issues. All the company are affecting by this, for the laws, or the branding image. The company have to care about the environment. Puma need to care about the laws in all the different countries, because they can differ in each country. For example the advertising must be adapted to these laws. In some country the products have to respect some quality charter on pain of not being sold. For conclude the most worrying things for Puma in this environment are the economy which is not healthy, and the social factors play an increasingly important role in the purchasing choices This diagram represents the influence of each factor of the PESTEL analysis, for companies of sports equipment. [...]
[...] | | | |Another influence that the economy may have on Puma is unemployment. As, if unemployment is | |high, then there would be less demand for their goods, this is because if lots of people are | |unemployed, then they aren't going to have much money to spend on luxury items. Whereas, if | |unemployment is low then there would be a higher demand as people have got more spare money to | |spend on luxury items. | |geo\time | |Area euro | |2011M09 | |2011M10 | | | | | |10,2% | |10,3% | | | |http://epp.eurostat.ec.europa.eu/tgm/table.do?tab=table&language=fr&pcode=teilm020&tableSelectio| |n=1&plugin=1 | | | |Actually according to Eurostat, the unemployment rate is 10.3%, which can affect dispense of the| |consumers on the company products. [...]
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