Almost everyone has had an experience of a visit to an IKEA store. Every day, 1 million visitors frequent these stores. What hides behind this yellow and blue logo? What makes it so typically Swedish? To answer in a simple succinct and synthetic way about these interrogations within a framework of ten pages is not an easy thing. Indeed, the success of a company and its competitiveness, and its failures and its disappearances are generally explained by an important whole set of factors or elements. These last ones retroact with the others, as the various elements or subsets would do it to compose a 'system'. By this observation, many theorists like Philippe Bernoux could assimilate companies to systems, for example, a whole set of elements in interaction, dynamic and organized according to a goal. Other theorists gathered in 'the school of the contingency', showed that the evolutions of these systems which are the companies, are strongly influenced by 'contingencies' i.e. with particular constraints. The whole of these constraints constitutes the environment in which companies evolve, and which can be apprehended through the angles, economic, social, technological, and also more particular aspects, for example, the regulation or the evolution of desires or the practices of the consumers.
[...] The company lowered the price and at the end of one year, it had sold 1 million extensions in Sweden It's a known fact that IKEA sells the same set in all its stores around the world, and it contributes to create large volumes. Transportation and storage of products: Thanks to the large volumes combined with the flat packages, IKEA can transport the products in an economical way, from the supplier to the customers. The flat packages avoid having to pay the transportation or the storage of products occupying too much space, which means reduced distribution and storage costs and a less impact on the environment. [...]
[...] To be more specific, we have questioned: customers about the products hand out by IKEA the staff about the organization and the way of management We would like to draw the reader's attention to the unexpected and the original interview. We would like to point out, especially to the reader, that we could be surprised by the unexpected aspect of these original interviews of customers, employees, and management staff, and that this particular approach will be explained in detail, and that also the interviews will be presented later. [...]
[...] Criteria of Not at all A few Fairly A lot appreciation Aesthetics X Originality X Longevity X Easy to X assemble Price X 3.2 About products At IKEA you think that: Criterion of Not at all A few Fairly A lot appreciation Informed X about the products Information X about the assembly Advice X Guide to the X purchase 3.3 On the establishment of the store At IKEA, you can: Criterion of Not at all A few Fairly A lot appreciation Found X entrance, way-out, cashier's desk Found X products on the shelves Visualize the X products 3.4 About the after-sales services Are you satisfied of the following criterion: Criterion of Not at all A few Fairly A lot appreciation The welcome X Recovery X Waiting X period 4 The image 4.1 The products: Please tick one of the best descriptions which feature IKEA about range of products (please choose one answer) The range of product is: Cheaper Reliable Useful Aesthetic Classic Uncomplicated Young Modern Regularly renewed 4.2 The company: Please tick one of the best descriptions which feature the IKEA company (choose one answer): Dynamic Listening to the customers Innovative Thank you for your attention Customer's interview Customers' interview Ikea Leeds 1 Who are you? [...]
[...] It will be preferable to reverse this tendency, and thus to grant more autonomy at the local level A management modern and useful The management The style of management is described by its non Swedish members as abstract, open and attentive. At IKEA, there are not only the packages which are "flat", but the hierarchy is so too. There is no barrier between the management and the employees. Indeed, there are only three levels of responsibility between the “store manager” and the employees, to create a direction of membership and a framework of work where each one forms part of only one team. [...]
[...] Criteria of Not at all A few Fairly A lot appreciation Aesthetics X Originality X Longevity X Easy to X assemble Price X 3.2 About the products At IKEA you think that: Criterion of Not at all A few Fairly A lot appreciation Informed X about the products Information X about the assembly Advice X Guide to the X purchase 3.3 On the establishment of the store At IKEA, you can: Criterion of Not at all A few Fairly A lot appreciation Found X entrance, way-out, cashier's desk Found X products in the warehouse Visualize the X products 3.4 About the after-sales services Are you satisfied of the following criteria: Criterion of Not at all A few Fairly A lot appreciation The welcome X Recovery X Waiting X period 4 The image: 4.1 The products: Please tick one of the best descriptions which feature IKEA about range of products (please choose one answer) The range of products is: Cheaper Reliable Useful Aesthetics Classic Uncomplicated Young Modern Regularly renewed 4.2 The company: Please tick one of the best descriptions which feature the IKEA company (choose one answer): Dynamic Listens to the customers Innovative Thank you for your attention Customer's interview Customers' interview Ikea Leeds 1 Who are you? [...]
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