Consumer Psychology and Marketing Communications
Case study - 2 pages - Management
Consumer Psychology is a specialty that studies how thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as “the study of individuals, groups, or organizations and the processes they use to...
Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors)
Case study - 2 pages - Management
Since the beginning of the last century, automobile companies have fought for control of a rapidly expanding market in what was a newly created automobile industry. Many companies existed throughout the years trying to find their place in the market, with three major companies remaining with the...
Australian Red Cross - Integrated Marketing and Communication
Case study - 4 pages - Management
Communication has become equally challenging and inevitable in this era of globalization. An integrated method for communication and marketing has to chosen because they have the power to persuade the viewers to realize the organizations goal. This essay comprises of a detailed analysis of the...
Decision making and motivation
Case study - 6 pages - Management
A study of consumer behavior helps the marketers to strategies the marketing goals and produce products that would guarantee customer satisfaction. Decision making is done by customers either in favor of the product or against buying the product. This level is highly influenced by motivations...
Organizational development
Case study - 4 pages - Management
Organizational cultures can vary a lot from a company to another. As we have seen in class, they are influenced by many different factors like the cultural-background of the employees, the country in which the company is implanted in, the size of the company, the industry etc… This amount of...
Offshore outsourcing offering competitive advantage: Case study research on Intuit Corporation
Case study - 19 pages - Management
Corporations today are operating in increasingly competing markets, facing strong pressures from stakeholders to operate more effectively and efficiently (Baloh et al., 2008). The competitive dynamics in large number of industries are changing too, making it difficult for firms to develop or...
ERP case study
Case study - 85 pages - Management
In today's world ERP is used to generate drastic change to the organisation which adopts ERP system. ERP implementation is often high complex, costly and time consuming process. This creates the demand within the organisation for a more rapid and less costly ERP implementation approach. So, the...
Nagpur soft drink market study 2012
Case study - 12 pages - Management
Nagpur soft drink segment value sales stood at US$2.8 million, with year-on-year growth of 34.3% in 2011-2012. The segment value sales are stipulated to reach US$7.7 million, with CAGR of 40.1% in next 2-3 years (2012-2015e). The market has witnessed exponential volume sales of 6.74 million...
India: Online pet care market outlook 2013
Case study - 4 pages - Management
Online pet care segment witnessed higher double digit value sales growth of 25% on year-on-year basis in 2011-2012. It further registered annual transactions increase of 22% on year-on-year basis in 2012. The segment is stipulated to witness average annual growth of 28% with respect to value...
Information systems management: Employment laws
Case study - 4 pages - Management
Making slave trade illegal, in the R v Knowles, ex parte Somersett, in 1772 and the subsequent abolition of slave trade through the Slavery Abolition Act 1833, acted as impetus to the death of serfdom, which stressed on employee subordination (Summers, 1969). This lend to a new era of employee...
A report on total quality management
Case study - 8 pages - Management
For eons the concept of TQM has been widely used by organization, company, teams and firms in different countries to improve efficiency, effectiveness and quality, a factor that acts as impetus to maintaining competitive advantage and effective human resource management. Indeed in the...
The entrepreneurial process
Case study - 4 pages - Management
Entrepreneurial success is often associated with being capable of spotting opportunities and being a risk taker. An entrepreneurial opportunity can be seen as a situation in which a person can create a new means to an end framework for recombining resources that the entrepreneur believes will...
Summary of ethics
Case study - 3 pages - Management
In considering the state of the business world according to ethics or lack thereof, a student must examine and learn from ethical issues before entering the workforce. Certainly, landing a job leading to an illustrious career is at the top of everyone's to-do list, yet there are ethical lessons...
Embracing corporate diversity
Case study - 2 pages - Management
While employees should accept diversity regardless of race percentages, and continue to be productive; managers must also embrace diversity in order to lead effectively. Why? For one, understanding diversity helps prevent division among co-workers. Two, it helps avoid liabilities stemming from...
Project planning and management
Case study - 2 pages - Management
When planning a project there are many variables to consider. The first thing for consideration is whether or not the project calls for a project plan. Project plans take time and money to draft and execute, yet this depends on the scope and size of the project. Therefore, this paper seeks to...
Uncertainty management processes- (Collective cases from Hydro)
Case study - 115 pages - Management
Modern life is inherently uncertain - from the moment of our birth to the unknown moment of our death. Certainty has never been more elusive than in today's tumultuous times. In recent decades we have lived through shocks such as the fall of the Berlin Wall, the collapse of the Soviet Union, the...
Corporate labor and the sweatshop
Case study - 5 pages - Management
United States economist Michael Watts said in the film, The End of Poverty? that "capitalism cannot operate without free labor." The term free labor has evolved in meaning over the centuries. In Feudal Europe, free laborers were known as serfs who worked the land in return for protection. During...
The impossible trinity dilemma
Case study - 8 pages - Management
A trade off exists between interest rate policy (monetary independence), exchange rate stability (ES) and financial integration. Change in one is necessarily associated with a corresponding change in a combination of the other two components. Any pair of goals can be achieved by choosing a...
Quality management of Mozilla
Case study - 10 pages - Management
Quality management is very important to assure the quality of product, especially with Mozilla in the area of software program. Until now, Firefox is gradually becoming loser because of Google Chrome, therefore, improving its quality is essential demand of the company. This report will define the...
A legal perspective on digital property: Laptops in United States customs and border protection - published: 11/12/2012
Case study - 20 pages - Management
In this paper we will strive to answer several legal questions regarding the search and seizure of digital property at the United States border by U.S. customs officials. In a hypothetical scenario, a defendant crossed the border with illicit materials such as child pornography saved in a folder...
Kompan from a supply chain perspective
Case study - 3 pages - Management
from a supply chain perspective and then asses the possibilities for innovation that arises because of this. •Benefits and challenges: we interpret these as to what extent the acquisition strategy creates benefits and challenges when aligning information and material flow as well as CSR...
Market research cover letter
Case study - 1 pages - Management
I am writing to express my interest in for a [Name of position] at [Company Name]. The firm's commitment towards insight and impact in its services makes it an ideal place to gain broad exposure to various industries. I am attracted to the value-driven and merit-based culture, which offers many...
Environmental, economic and social impacts of Cruise ships in Stockholm
Case study - 20 pages - Management
Sweden is a country located in the Northern Europe. Its capital is Stockholm. The city is situated near the Baltic Sea therefore it is accessible to holiday cruise liners as well as other maritime traffic making the port one of the busiest in terms of traffic among other Scandinavian cities....
Strategic management: Celerita Inc. case study
Case study - 13 pages - Management
Celerita is a leading firm in the enterprise network optimization industry, offering solutions for businesses to accelerate and enhance the existing computer network. Celerita has always been in the top 6 leaders on the market, but its position become more and more uncertain. In fact, because of...
Analysis of the toy industry
Case study - 9 pages - Management
In the current economic situation, the lexical field declines through many adjectives such as unemployment, or crisis. The world is in an uncertain climate for the economic part but the social part too. It is during the Christmas period that we can forget theses bad news. The magic of Christmas...
Analysis of the Days Inn Worldwide Franchise Program
Case study - 2 pages - Management
Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as Argentina,...
Risk management: Danone
Case study - 15 pages - Management
Risk management is about choices and decision-making. Choices and decision the company makes are totally dependent on its risk profile. Its risk profile can be risk averse, risk neutral or risk seeking, it depends on the company strategy in terms of risk management. Risk management consists in...
Changes to ISO 9000 in the 2008 revision
Case study - 10 pages - Management
Organizations need to respect standards in order to “do the right job”, i.e. manufacturing their products or services in a way that customers will agree with. That is why the International Organization of Standardization (ISO) has been created, on 23 February 1947. Its headquarters are...
Case study: Green Kitchen
Case study - 8 pages - Management
What is distinctive with respect to alternatives on the market? -Reduce environmental impact: smart and eco-efficient appliances, interconnection between the appliances allow to avoid water and energy wastes. -Save up money and time: for example time with the handy-dandy ressource assistant to...
Strategic management analysis: Puma
Case study - 45 pages - Management
“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to...
