University of Washington, Brazily Fitness, organization, pestel analysis, swot analysis, sport, nutritional services, visibility, fitness, operational costs, weaknesses, opportunities, threats, strengths
Brazily Fitness, a reputable company with a strong Brazilian identity, which is among top brands in the industry with fitness and nutritional services, is optimistic about growing and spreading services. Notwithstanding this, the organization is confronted with the unsympathetic issue of incoherent presence of social media and the dream-killing reality of limited e-commerce facilities. Weaknesses have been identified, and there is a comprehension of strengths and opportunities. We are then developing a comprehensive digital marketing plan to deal with the identified weaknesses, and capitalize on strengths and opportunities.
[...] Strategy Consider Enlarging Marketing Plans and Social Media Engagement - Strengthen Social Media Presence: Create a constant and appealing social media plan across various channels including Instagram, Tiktok and YouTube. - Leverage Influencer Partnerships: Influencer collaboration can be very successful in that it will result in an increase of brand awareness and in attracting new clients. - Organize Community Events: Develop community by conductiong workshops and events and having public appearances. References Admin. (2022, December 6). What Are the Technological Factors That Affect Business - Durban Girls College. [...]
[...] The protection of intellectual property, such as copyrights and trademarks, is also one of the things which Brazily Fitness cares about. The further the company goes ahead and attempts to develop a brand of its own, intellectual property protection comes in handy especially when it protecting its trademarks, logos from copycats. This protection safeguards the company's brand and no competitor is allowed to step on the brand's name or to benefit from its reputation without prior permission. Moreover, there are areas of law related to franchising which are done differently in different regions. [...]
[...] Durban Girls College. https://dgc.co.za/what-are-the-technological-factors-that-affect-business/ Bush, T. (2022, July 7). PESTLE Analysis: Technological Factors Affecting Business. PESTLE Analysis. https://pestleanalysis.com/technological-factors-affecting-business/ Brazily Fitness Reviews & Company Profile GoodFirms. (n.d.). https://www.brazilyfitness.com/ Economic factors affecting business. (n.d.). CEOpedia Management Online. [...]
[...] For this purpose, Brazily Fitness should finally monitor the top lines and ensure action to minimize their influence on profitability. Alternative of taking into account any exchange rate changes or using the resources available locally could be appropriate ways to address this issue. Economic measures, such as interest rates and government-provided assistance influence consumer trust which in return affects consumer purchasing behavior. Among the things Brazil should consider putting into account while expanding is that market conditions may be friendly if they are witnessing an economic growth. [...]
[...] - Weakness Besides the advantages that Brazil Fitness has it also illuminates several weaknesses The e-commerce capabilities and the online platform to buy products from the company's website is one of the critical weaknesses. Such weakness allows the firm to be not competitive in the online market and thus miss out the possibility of penetrating into it as online shopping is increasing (Frue, 2022). Hence, it is vital that Brazily Fitness adapts to the e-commerce age and works on improving its go-to-market strategies. The deficiency of data is also one of the weakness for planning strategically. [...]
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