Organizational culture, Google, universal public corporation
Google is a universal public corporation that deals with Internet searching, advertising, and Web-based computing technology. Besides this, it also works on creating a variety of online products and services such as several desktop applications, the Gmail software, the Google Chrome online browser, and social networks like Orkut. All these have developed from an initial search engine and the company continues to advance even to date with partnerships and acquisition of other companies and products. All these are due to its formulation and maintenance of a unique corporate culture that other organizations have to follow in order to be as successful (Black, 2003).
According to Black (2003), the culture of an organization involves the norms and values, which managers share with their associates. This influences the behavior of the employees and is a powerful aspect to an organization's success. Chen (2010) then states that what make up Google's strong culture are values that are widely accepted and intensely held.
[...] These approaches, thus, eliminate the conservatism that prevails as organizations mature. They also maintain Google's corporate culture. Consequently, the world economy has converged into interdependent sectors that are globally connected and aimed at creating and preserving knowledge instead of only products and services (Chen, 2010). As a result, specialists in human resource are important in today's business strategies. Google has, thus, turned its focus to the human resource department in order to ensure that its workers continue to show commitment to the organization. [...]
[...] Organizational culture at Google Organizational culture at Google INTRODUCTION Google is a universal public corporation that deals with Internet searching, advertising, and Web-based computing technology. Besides this, it also works on creating a variety of online products and services such as several desktop applications, the Gmail software, the Google Chrome online browser, and social networks like Orkut. All these have developed from an initial search engine and the company continues to advance even to date with partnerships and acquisition of other companies and products. [...]
[...] Ideas from clients and workers progressed upwards until the senior managers implemented them without any formal process for their review. In addition, groups working on innovative ideas were usually kept small. Hence, the system performed well while the company was still small. However, now that the company is global, the system risked bringing up bureaucracy and money spindling within its employees. Thus, the company has started holding regular meetings where workers are encouraged to bring up new ideas to Google's chief executive as well as its founders, Sergey Brin and Larry Page. [...]
[...] Organizational behavior. New York: Best Business Books. Du, G. P. (1996). Consumption and identity at work. London: SAGE Publications. [...]
[...] J. (2003). Organisational culture: Creating the influence needed for strategic success. United States: Dissertation.com. Chen Chung Liu & Jun A. Organizational Behavior. Retrieved from, Accessed January Druckman, D., Singer, J. E., Van, C. H. P., & National Research Council (U.S.). (1997). Enhancing organizational performance. Washington, D.C: National Academy Press. Frost, P. [...]
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