Antonius restaurant industry located at Cabo San Lucas in Mexico generated over $1.34 billion in sales in 2012. Cabo San Lucas is one of the most beautiful cities in Mexico with several tourism sites. Due to its increasing significance as the spa destination with a great variety of sites of interest built on the coast, it provides us with the opportunity to venture our business idea of selling pizza to the huge potential customers available. Our industry has experienced an average growth rate of 34% over the last five years. In order to take advantage of the market opportunity in Cabo San Lucas, the industry will launch a new full service pizzeria and bar at the beach Area in Cabo San Lucas. The new business venture will be called Pizzeria Inn. It will be located at the northern Mexico. The new industry will, therefore, feature Dine in, Take Out and also Delivery services.
Most economists and researchers agree that entrepreneurship is one of the significant ingredients for stimulating economic growth as well as offering job opportunities to the jobless members of all the societies. According to Jacksack & Start, 2003), globally, successful SMEs have become the primary engines of job creation and poverty reduction in the marginalized communities. As a business entrepreneur, a business plan is the only tool which can help the small business expand. It is the road map an entrepreneur needs to follow in order to realize the set goals and objectives. It is, therefore, the initial step to a successful business venture. Any business entrepreneur should, therefore, provide a business plan which acts as a guide to the whole business process. The paper, therefore, endeavors to conduct a business plan for New Antoniou Pizzeria.
[...] The new business venture will be called Pizzeria Inn. It will be located at the northern Mexico. The new industry will, therefore, feature Dine in, Take Out and also Delivery services. Introduction Most economists and researchers agree that entrepreneurship is one of the significant ingredients for stimulating economic growth as well as offering job opportunities to the jobless members of all the societies. According to Jacksack & Start, 2003), globally, successful SMEs have become the primary engines of job creation and poverty reduction in the marginalized communities. [...]
[...] It is the road map an entrepreneur needs to follow in order to realize the set goals and objectives. It is, therefore, the initial step to a successful business venture. Any business entrepreneur should, therefore, provide a business plan which acts as a guide to the whole business process. The paper, therefore, endeavors to conduct a business plan for New Antoniou Pizzeria. Competitive Advantage The new business venture will target the middle income pizza in Sparks. Pizza inn is thought to be conveniently accessible to over 90,000 targeted market consumers in this region. [...]
[...] Marketing and Sales Strategy (Pricing and Positioning) Our pricing strategy will capture and maintain the market share in Cabo San Lucia. Our pricing strategy will be convenient to the expectations of our potential customers. A flexible pricing mechanism will also be employed and it will allow us reflect the potential competitors within this region. In order to strategize ourselves effectively, we shall also be selective in our menu and services offered to our customers. Average price of menu item=$14 Food requirements $ 3.50 Labor costs $ 4.20 Total Costs $ 7.70 Price $ 14-Total costs $ 7.70 6.30 gross profit. [...]
[...] The new technology today has had a positive impact on this industry. Better supply chain services have intensively expanded the availability of snack and specialty items as well as reducing costs of goods sold expenditure. Food service technology has continued in making food safer, fresher and easier to prepare and serve. The computerization process has also improved the customer access, service and tackling capabilities of the industry. Much of this technology will be integrated in to our operation (Acs, 2006). The Targeted Market The business targets middle class pizza market segment. [...]
[...] (2006). is Entrepreneurship Good for Economic Growth?” Innovations, MIT Press Journal pp.97-107. Bygrave, D. & Andrew Z. (2004). The Portable MBA in Entrepreneurship, NJ: John Wiley & Sons. Cohen, A. (2006). The Entrepreneur & Small Business Problem Solver, NJ: John Wiley & Sons. Jacksack, M., & Start, R. (2003). [...]
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