Nespresso, currently the market leader, has always offered coffee machines to suit everybody, for professionals and the general public. The success of the brand relies on increased consumption, and a strong want by the company to meet customer expectations.
It can be any type of Nespresso coffee used, customer experience remains the main business objective:
- A patented extraction system facilitates the ideal flow of water through ground coffee for unmatched ease of use
- A unique extraction pump developed by Nespresso with 19 bars of pressure to prepare an espresso in the rules of art - high-end partners: working with the most prestigious brands. Searching the latest technology to combine technology and aesthetics
- A wide range of machinery: different shapes and colors for a taste of "novelty". The pleasure of a coffee that is near perfection, is the spearhead of the company that wants to collect better buying motivations than its competitor model SONCA.
The pleasure of a cafe that is near perfection is the spearhead of the company that wants to bring the best buying motivations:
•Security: Market leader
•Pride: Espresso surpasses quality
•New: Systematic search of technological innovations for consumers
•Comfort level and aesthetic developed machines that respond to consumer needs
• Reasonable price: Reflects a long-term investment for its quality performance and durability
•Sympathy: The consumer derives satisfaction from the product by its ease of use
Tags: Nespresso customer benefits, coffee machines, Nespresso Magimix N100
[...] Solution: Nespresso capsules are flat and round forms that contain between 6.5 and 7 grams of coffee each, where those of our competitors contain only 5 grams maximum, and the capsules are wrapped in polystyrene and aluminum to allow better adhesion. Moreover, it is important to note that these capsules are sealed for the absence of air and light. Guarantee: Objection: If the coffeemaker fails, the customers get upset. A breakdown of the coffee maker may cause a decrease in the number of customers in the restaurant. Disappointed not to have had the coffee, they never return. Solution: Nespresso provides after-sales services. [...]
[...] Sales Pitch to (Sales to an individual) Background: In a shopping center, a customer wants to buy the Nespresso Magimix machin e N100 but wants to first know its features and benefits C = Client V = Vendor Hello, I want to buy a new coffee maker because mine is old and worn, which make do you recommend? Hello, I would first like to point out that you've come to the right place and we have a range of coffee machines, which I am sure will please you. [...]
[...] The pleasure of a cafe that is near perfection is the spearhead of the company that wants to bring the best buying motivations: Security: Market leader Pride: Espresso surpasses quality New: Systematic search of technological innovations for consumers Comfort level and aesthetic developed machines that respond to consumer needs Reasonable price: Reflects a long-term investment for its quality performance and durability Sympathy: The consumer derives satisfaction from the product by its ease of use Sales Pitch to (Sales to a professional) Background: A restaurant owner contacted us to get a Nespresso coffee machine to offer his customers a quality coffee that will satisfy them fully. [...]
[...] - Espresso Leggero: light and refreshing - Espresso Forte - Cafe Forte: roasted - Coffee Leggero: refreshing - Decaffeinato: silky and aromatic - Ristretto: generous in serving and it takes a long time to finish it We can see here that a multitude of choices are available to customers to satisfy all tastes.These capsules are of quality. I see. It's a good point, but in terms of maintenance and performance, outages can be frequent, right? I expected this question. On this point, you have no need to worry, because our machines are equipped with pumps of 19 bars of pressure, something non-existent in the market, which indicates great coffee quality and the smooth flow of water that allows scaling equally important and therefore a unique quality coffee, which is the case here. [...]
[...] As the market leader, Nespresso guarantees its customers a perfect cup of coffee. Therefore the pump system of 19 bars is essential. In addition, its power of 1260 Watts demonstrates its effectiveness. Finally, you can choose the color of coffee you want. The price I saw was indicated at 169 I find it to be a bit expensive. I can understand, but the quality of the coffee offered is currently unmatched in the market with six great ways of being exceptional that encourages us that it will satisfy the tastes of consumers. [...]
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