BMW, sustainable leadership, resilience, management process, internal challenge, external challenge, leadership
In current business operations, which are used in balancing multiple internal and external pressures, sustainable leadership is being employed as an important mechanism for ensuring the promotion of flexibility and strengths in organizations. This candidature is best expressed by the case of BMW, a very well-known car brand, which was one of the main players leading the market, and it was also quite successful even in harsh crises like the 2008-2009 (GFC), including its sustainability values. Bald, looking at leaders of the big business case study, describes a way in which sustainable leadership practices are intertwined with management strategies and lead to an inseparable core change process. The principle of sustainable leadership, formed by the strategy of considering business development in the long term, collaboration with stakeholders, and sustainable growth, is the key to how BMW develops its strategic approach.
[...] Internal Challenges Faced by BMW BWM's operations were not inactive either. It has been dealing with constraints like maintaining firing capacity and retaining its employees during economic sluggishness, shifting to new forms of doing business, and innovating internal solutions while facing difficulties. After the Great Recession, BMW's effective people-centric approach regarding the retention of the workforce constituted one of the reasons that the business managed to be flexible enough to adapt to economic changes that followed. Engagement, professional development and security of tenure were the three vital elements that alleviated the downturn effect of financial crises (Avery and Bergsteiner 2011, pp.11-18). [...]
[...] Using data-based analytics, the company develops supporting maintenance prognoses and minimizes downtime and efficiency of its operations, and this allows the company to strengthen its leadership position even more. The company has incorporated modern technology and innovative methods to ensure better implementation and continuity of business operations in a rapidly changing environment. Using innovative achievements and analyzing data, it tackles current internal problems and gains an optimized position for aim achievement over a long-term horizon. Hence, the mentioned strategy substantiates creating an eclectic and persistent working hub in which the carmaker can be confident navigating various issues and remain the leader of the auto industry. [...]
[...] The actualization of the sustainable approach by BMW reveals itself through various outcomes and organizational peculiarities. The clear gap between BMW's green attitude and the old methods is evident during the measurement of all outputs (results) and organizational resilience indicators. BMW's sustainable production model is better reflected when comparing different performance outcomes and organizational resilience dimensions against the conventional methods. Comparing the results with resilience indicators reveals the difference between BMW's green approach and traditional ones. Across the board, a "quick-return" practice might become a menace if management is not mindful of the long-term consequences that such an approach brings. [...]
[...] They are the basis of this BMW vehicle. By and by, the approach of BMW's operations and product development incorporating sustainability will elevate the company's competitive advantage, and in the meanwhile, people will appreciate this contribution to global sustainability, thus showing BMW as a responsible corporate citizen of modern society. Critical Reflection on BMW's Management Processes In comparison to conventional methods, the green outcome seems more obvious, and frankly speaking, it demonstrates the organizational capability to cope with climactic uncertainties. [...]
[...] Consequently, compelling examples of the visionary leaders such as BMW indicate that these inspiring leaders are the ones to credit in the history of the organization to determine whether it survives or fails under the uncertainties and instability in the business environment. References List Avery, G. C., & Bergsteiner, H. (2011). How BMW successfully practices sustainable leadership principles. Strategy & Leadership, 39(6), 11-18. Beckmann, Markus, Thomas Becker, and Oliver Zipse. "Crafting Corporate Sustainability Strategy: From Integrated Thinking to Integrated Management." In Road to Net Zero: Strategic Pathways for Sustainability-Driven Business Transformation, pp. 61-91. [...]
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