MacDonald's, revenue, culture
MacDonald's greatest strength is its ability to reach many people. The giant food supplier has over seventy million customers spread over more than 100 countries. These provide it with steady revenue and continuous ability to expand. This vast outreach has a variety of advantages, for example, a financial recession experienced in one area may not be experienced in another area, which minimizes fluctuations of income. In addition, new legislation and negative publicity in one area do not affect the entire chain. It terms of ability to expand, the size and outreach mean that it can take advantage of new chances when they arise, due to the progressive nature of the world population, there are always new opportunities to exploit.
The list of menu items available to consumers is also a strength of MacDonald's supply chain. The chain reaches many millions of people. There are big variations in people's taste of food, depending on the culture of a particular area. The long lists of available items enable them to capitalize on the different tastes. In addition, it provides the clientele with variety foods to choose from, which serves to increase their satisfaction. In addition, the list now includes healthy foods, as opposed to the earlier years of operation when the sole source of revenue was fast foods. This variety increases the number of potential clients.
[...] In addition, it provides the clientele with variety foods to choose from, which serves to increase their satisfaction. In addition, the list now includes healthy foods, as opposed to the earlier years of operation when the sole source of revenue was fast foods. This variety increases the number of potential clients. Another strength of MacDonald's supply chain is its pricing. The food is priced at competitive costs to accommodate middle and low-income sections of the population. This increases the number of the potential clients and keeps the chain competitive. [...]
[...] Young people are conscious about their appearance and popularity among their peers, for this reason, MacDonald's make use of teenagers who look ‘trendy, fashionable and popular,' the aim is to put pressure on other young people to join them, by ‘eating MacDonald food.' Mission, objectives corporate strategy According to the England branch, the main aim of MacDonald food supply chains to ‘serve quality food that our customer can trust' (McDonalds.co.uk.). Their corporate strategy is the use of a sustainable supply chain. The supply chain has to yield high-quality products safely without interruptions (McDonalds.co.uk.). The chain also supports local industries and employ local workers in order to get a localized look and hence attract more people. Competitive advantage People tend to prefer buying their products from well-established organizations. [...]
[...] Marketing strategy MacDonald's marketing strategy includes big advertisement campaigns to attract their target market. They furnish their outlets to resemble family outing venues, complete with toys for child's toys and ‘happy meal' labels. In addition, they have updated their menus to include healthier food to cater for the current health conscious generation and encourage parents to take their children there. Another marketing strategy is acquisition of a local image to encourage consumers. They also use the 4P's strategy of marketing. [...]
[...] Current segmentation V. Mission, objectives corporate strategy VI. Competitive advantage VII. Marketing strategy VIII. Overall assessment of the current situation Introduction MacDonald's greatest strength is its ability to reach many people. The giant food supplier has over seventy million customers spread over more than 100 countries. These provide it with steady revenue and continuous ability to expand. This vast outreach has a variety of advantages, for example, a financial recession experienced in one area may not be experienced in another area, which minimizes fluctuations of income. [...]
[...] Weaknesses For a long time, MacDonald has been a fast food provider. This has had a highly visible effect on the health of the local population. For example, in the U.S.A, child obesity is a cause of health alarm. These concerns lead to negative medical advisory, which affects the chain negatively by reducing the number of customers. The location of the company headquarters also poses a challenge. There are very many players in the American fast food industry; the result of this is tremendous competition and limited opportunities to grow. [...]
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