To what extent could European culture, and more specifically German culture, be an element of resistance to the Walmart model in Germany?

Abstract

Walmart, a global "supermarket giant", is an American company created in 1962. In the late 1990s, this company was the second-largest producer in the world, behind the oil company ExxonMobil. However, from 1991 and under the pressure of shareholders, Walmart developed its activities internationally. Thus, in 1998, the company decided to set up in Europe and more precisely in England and Germany, which will constitute his first choice to develop in continental Europe.