During the beginning of the 90's, the European industries of aeronautics and space already cooperate in many partnerships and common programs. Soon the need for gathering seems to be essential to the concentration movements on the US market. Indeed, Northrop and Grumman merged in 1993, as well as Raytheon and BAe Business Jets in 1994 and Lockheed and Martin Marietta in 1996. The objective of the "grouping" is to impose itself on the international market to a concentrated competition. It is in this context that EADS was born, which is a merger of not two but three companies: AEROSPATIALE MATRA SA, a French company, CASA, a Spanish company, and DAIMLER CHRYSLER AEROSPACE, a German company. In spite of the apparent geographical proximity, new important challenges appear including economical, financial, social, structural and cultural aspects. In fact, risks of failure are very important and increase by the cultural differences existing during the connection of the cross border companies. That why it seems to be essential to include measures which will take in consideration the diversity in the supervisory company.
[...] For example during the production of the new Airbus A380, French, German Spanish and English had to manufacture a specific part of the aircraft. The final product should be finalized in Toulouse site. But many cultural issues came out: Germany had to manufacture the electronic cables, but because of understanding of the manual, engineers produced to short cables. Moreover the cables were send to Toulouse, according the previous process, in the “official language used in the company: English, but they had sent the schedule of conditions in German. [...]
[...] However, there in Spain besides the predominant Spanish. important that you apologize for your are several different dialects in the These include Catalan, which is spoken in lack of knowledge. various regions. the regions of Catalonia, the Balearic Most individuals in business speak Germans love to talk on the telephone. Islands, and Valencia, where both English. While important business decisions are Castilian and a dialect called Valencian The French have a great appreciation for not made over the phone, expect many are spoken. [...]
[...] Dining is usually associated with Germans keep a larger personal space establishing business relationships in space than North Americans do. However, associate(s) to join you at any or all of it is not unusual that when in line at a your daily meals. up very close to the person in front of so you may want to take full advantage of them. the siesta and get in a nap People that have worked together for years still shake hands each morning as if it were the first time they met. [...]
[...] This illustrates regarding rules, regulations, and career to uncertainty avoidance, both Germany's belief in equality and security. One interesting thing to note individualism and power distance are also opportunity for each citizen, as well as is their low masculinity score. While ranked fairly high, with masculinity its ability to change and adapt rapidly. women are still behind men in business ranking the lowest. equality, they are extremely important in society. As women continue to make progress in the workforce, look for this score to drop even lower. There is not a long-term outlook for Spain. [...]
[...] In 1999, the group carried out a turnover of 1.2 billion euros and counted 7430 employees. CASA combined three divisions: Planes, Space and Maintenance Daimler-Chrysler Aerospace AG Daimler-Chrysler Aerospace AG also named DASA was a German group created in 1989 and initially named Deutsche Aerospace AG. With the merger of the companies Dornier, Messerschmitt-Bölkow-Blohm MTU München and Telefunken Systemtechnik most of German aerospace industry is integrated within the DASA. In 1997, the Siemens Systemtechnik (TST) activities were integrated. The international competitiveness of DASA could be assured thanks to the national consolidation German aerospace industry. [...]
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