FIAT launches a iPhone application for the FIAT 500

Acepublisher a.

Order the writing of a tailor-made Management Case study

Free quote online

Case study Format .doc

FIAT launches a iPhone application for the FIAT 500

Download

Read an extract

Reader
Abstract
Contents
Extract

Abstract

Italian car manufacturer, Fiat is launching a novel mode of communication in collaboration with Six and Co. for the launch of its new car - the Fiat 500. This is actually a reinvention of an older model. The Fiat 500 is now accessible via an iPhone application. Fiat has used Six and Co which is a digital specialist to develop an innovative iPhone application. The goal is to enable iPhone owners to discover the Fiat 500.

Tags - Fiat 500, iphone, Six and Co

Introduction
Brand overview
1. History
2. Introduction of the company
3. Its ?flagship? product Lacoste Polo
Brand Evolution
1. The evolution of its product line
2. The changing clients and problems
3. The problem of duplicates
4. The development strategy of the brand
The communication strategy of the brand
1. The image of luxury
2. Sponsoring of sport events
3. Advertising communication
Conclusion

Get this table of contents for free after login.

Extract

[...] The Fiat 500 is now accessible through an application of the iPhone. An exceptional car, exceptional communication. Fiat has used SixandCo, specialist in digital era, to develop an application iphone which is practical and innovative about the new Fiat 500. The goal is to allow owners of the iPhone to discover and know the the Fiat 500 better. According to the marketing communications manager of Fiat Aliphat Lawrence, this action at the forefront of the digital offer a creative and fun way to own the vehicle. [...]

[...] This collaboration will allow Fiat to identify the benefits sought by customers, personal needs. This is a primary source directly related to a field study, it is a very good system for customer information. The objective is to maximize the impact of product customization, to get as close as possible to one to one, to make a strong reactivity to the product and otherwise communicate via a new channel, the iPhone.However the ultimate goal is not to increase sales of the vehicle. [...]

[...] It is the ability of each user to explore and customize their vision on the Fiat 500. Personal analysis The Italian carmaker Fiat is on the basis of a sense of nostalgia with the Fiat 500. This vehicle that has brought joy to the older generation in the 60s, is brought up to date to win a younger and more modern crowd. This is considered as the sacred car of the year 2008, the Fiat 500 represents the return of nostalgia in high-tech fashion. [...]

doc