The company called Durex, that sells condoms, has a very strong marketing strategy. It does not design products that are either better or worse than its competitors, but has an edge over the others thanks to its excellent marketing and advertising strategies.
With significant investments in marketing, Durex has been internationally recognized as a top brand in terms of quality, safety and reliability. The image and brand awareness is the result of a massive communication campaign that we will discuss in detail. Durex participates actively in the events of the struggle against AIDS and has probably prevented it in many cases. This enables the company to impose itself as the official brand that protects individuals from various diseases.
Tags - Durex, AIDS prevention, Brand building
[...] Retail Advertising This is one of the strengths of the brand's advertising agency that has led the brand to get many Golden Awards Durex is always very accomplished in a spirit of fun and offbeat, Durex advertisements focus on product benefits. Drawn from a study of the IPSOS on an advertisement DUREX: "Your Turn" (October 12, 2005): The vast majority of young people, both men and women dislike their bodies. They suffer to see change. They cannot stand the idea of their nakedness exposed to other . [...]
[...] Expansion of the blog, podcasting allows you to publish audio recordings and make them available worldwide. Thus, the advertising investment is low and the content is much freer since these are personal sites (in television commercials for example are highly regulated). Durex also stands out in an unexpected merge by associating with the brand OPEL in their commercials: "To be happy with maximum safety, recommends Durex Opel Corsa". Durex organized a campaign to support the outstanding reputation of its new condom "fantasies". [...]
[...] In cities like Belgium (Ghent, Namur), Durex billboards were placed near pedestrian crossings. - Sales promotion: samples and competitions Distribution of samples Durex is a partner of many events like AIDS awareness during such events condoms are distributed free. They are mainly during nocturnal and festive events such as music festivals (Old Ploughs, Eurockéennes Belfort, NRJ Party Tour theme nights (Night of humor, Night of the Ad Eaters, Night of zapping . ) and major events for the fight against AIDS (Sidaction Solidays . [...]
[...] The site is also a forum for professionals who are into sexual health. - Conclusion Strategy DUREX Through prevention and active participation in the events of fight against AIDS, Durex imposes its brand as a quasi-official protection one, and this is done from an early age through sexual education campaigns. Durex wants to be close to consumers: advertising in the same street, lots of sample distribution, websites and podcasting . Durex seeks to stand out in the original concepts of its communication to the public, including commercials that are worked well. [...]
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