Commercial participation in the Telethon of 2004

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Commercial participation in the Telethon of 2004

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Abstract

This paper is a report of a telethon that was conducted by a company called 'Circular'. The telethon was conducted over two days in a hypermarket called Auchan Beauvais. It began on Friday the third of December(from 10:00 a.m. to 7:30 p.m.) and continued on Saturday the fourth of December 4, 2004 (from 9:00 a.m. to 6:30 p.m.).

The aim of the telethon was to sell products through promotional campaigns and events in hypermarkets.

They aimed to sell as many products as possible and only a portion of the funds raised was to go directly to the telethon.
The telethon also aimed at educating, assisting the research participant and encouraging people to make pledges.

Training by the AIDA method
AIDA is an acronym for - Attract Attention, Interest, Desire and Action. This method is used to address the customer during initial contact.

To get the attention of the customer, one needs to adopt positive behavior and body language.

The group raised awareness with phrases and slogans and open questions:

They aimed to make people want the product through the distribution of gifts, doing things like distributing balloons to children. Promoting the event by describing it as a good cause.

Tags - Auchan Beauvais, Telethon, 2004

Background
A target of young women
1. A predominantly female target
2. A brand, a symbol of youth
International brand
The organization
A simple concept
1. With a range of important products worldwide
2. And who knew how to win against stiff competition
3. The conquest of the country
The location of 20 stores
Communication and Marketing
1. Communication and highly developed marketing methods
2. Participation in various events to convey the image of the brand
Collaborations with world-famous designers and celebrities
Conclusion

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[...] to advance research. Obtain the consent of individuals - Give customers a way and conclude the sale contract gradually to end their objections to make way for the purchase. Thank the customer - thank the customer for his or her purchase, "Thank you, Madam, Sir, for your support by purchasing this product you are attending the telethon." wish him a happy day ("Goodbye, Sir, Madam, good day"). Training by the CAPI method * ¬ * CAPI (Features, Advantages, Evidence, Illustrator) Objections alibi - We accept and are given due to the customer I understand you correctly, but, in fact, today is the opportunity to discover the product and of benefiting research"). [...]

[...] Our mission was to sell products through marketing promotions and events in the hypermarkets. Definition of objectives Quantitative ➢ They aimed to sell as many products as possible and a portion of the funds raised will go directly to Telethon. Qualitative ¬ Educate people about telethon ¬ Help the research participants ¬ Encourage people to make pledges Preparation of the action Training by the AIDA method * * AIDA (Attract Attention, Interest, Desire, Action) This method is used to address the customer at first contact Raising the client's attention - Positive behavior (dynamism, smile, tone of voice) interest to potential customers prove our collaboration in the demonstration through white sweatshirt and signs "Telethon" and collector of books and tracking sheets. [...]

[...] Commercial participation in the Telethon 2004 Methodology Canvassing Recruitment Definition of objectives Quantitative Qualitative Preparation of the action Training by the AIDA method Training by the CAPI Communication Map of the geographical area Communication D-Day Implementation Followed Balance sheet Canvassing Recruitment This paper is a report of a telethon that was conducted by a company called 'Circular'. The telethon was conducted over two days in a hypermarket called Auchan Beauvais. It began on Friday the third of December (from 10:00 a.m. to 7:30 p.m.) and continued on Saturday the fourth of December (from 9:00 a.m. to 6:30 p.m.). [...]

[...] Communication Map of the geographical area Please note that this map cannot be translated to English Communication During this action, we have the following elements: α Sweet white-shirts "Telethon" α Large signs of "Telethon" α Booklets collectors α Tracking sheets D-Day Implementation Move to end displays or on the shelves we had: α Entice the customer to buy through a method adapted α Complete the tracking sheet to validate each sale to consumer purchases and to provide for stock-outs α Distribution of thumbnails within a gift (for 1 or 2 product purchased = 1 donation) for the delivery of a gift α Report that the customer must return the card to the hostess collector output. α Hostess output = discount gift + thanks stressing the pledge in 3637 Followed Balance sheet This year was a success euros were collected (POS Auchan Beauvais) and donated to the French Association against Muscular Dystrophy. Auchan hypermarkets are positioned fourth on 58 participants in the transaction. [...]

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