Chocoberry, case study, business idea development
Three types of concept generation techniques that would be ideal for CB in generating viable ideas include:
CB could consider evolutionary ideas generated from somewhere else; they could take existing product ideas and improve on them. Alternatively, CB could considers using the symbiotic idea generation techniques; symbiotic idea generation technique is a method where multiple ideas are considered, brainstormed on, and combined using a myriad of elements from each so as to generate a whole idea(Goffin, Lemke, & Koners, 2010). CB can also consider using computer-assisted discovery; this will help widen numerical and research possibilities.
In fact, given the fact that the business that CB is involved in is more customer-oriented, I would recommend as it is in the process of idea generation, it must endeavor to ensure that they customer appreciated and embrace them. They can perform an in-house research to identify products that currently exist in the market, their flavor components, as well as their health effects-this in-house research can be broadened and widened by using the computer-assisted discovery(Goffin et al., 2010). The health effects and flavor components of other products, CB can use the symbiotic idea generation technique to standardize combine and correlate those effects and components into one whole new product idea.
[...] (2010). Identifying Hidden Needs: Creating Breakthrough Products. London: Palgrave Macmillan. Loebmann, A. (2002). The TRIZ-Methodology - an always developing innovative proces. The TRIZ Journal, (March). [...]
[...] In fact, it may be risky, since there may be a likelihood of idea leakage to competitors. This team will just be able to brainstorm, lay out various product concepts, their projected sales values, costs, manufacturing requirements, as well as their design and marketing requirements; these will then be screen and a concept(s) agreed upon will be presented to the management for consideration. Generate concepts from ideas Once the ideas have been screened, CB can be able to review the ideas on the basis of sales analysis, costs analysis, as well as other support information. [...]
[...] The health effects and flavor components of other products, CB can use the symbiotic idea generation technique to standardize combine and correlate those effects and components into one whole new product idea. Best methods for CB The most important idea generation technique that I will recommend to CB will be the evolutionary technique, coupled with internal or in-house brainstorming, since it must be able to meet or even surpass the market health and flavor standards for chocolate products in the US market. [...]
[...] Once these groups have been created, each will perform a SWOT and PESTEL analysis on each pitched idea. Afterwards, the brainstorming team will converge as a whole and brainstorming on the result of SWOT and PESTEL analysis; this will narrow down the ideas to about the best three or two, of which will undergo a cost-benefit analysis, paired comparison analysis and consensus mapping to combine the concepts and yield one viable concept(Crawford & Di Benedetto, 2008; Loebmann, 2002). References Bragg, A., & Bragg, M. [...]
[...] (2005). Developing New Innovative Business Ideas: A continuous Guide to Developing New Worthy Business Ideas. New York: Financial Times /Prentice Hall. Crawford, M., & Di Benedetto, A. (2008). New Products Management (9th Editio.). New York: McGraw Hill Irwin. Goffin, K., Lemke, F., & Koners, D. U. [...]
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