Chipotle Company, potential consumers
Having the ability to reach international markets is one objective for any company in the world. A company such as the Chipotle Company should be in the front line in offering its services overseas. Chipotle has been a fast casual dining experience whose services range from high ad fresh quality meats and vegetables. Meat and vegetables are some of the products in the world that will never run out of demand. Most people will consume the two products due to their health related benefits. In their line for service, Chipotle has since improved their services to ensure that they store cooks and offer food daily with nothing frozen. In addition, the company has since directed its objectives towards their philosophy of Food with Integrity. With enough occupation of the United States, Canada, London and Paris markets, it is time that Chipotle increased presence to the other international markets. Through this expansion, Chipotle will be able to learn new ways to offer their services since the international societies are different and so there is need to study the identified locations to fit in comfortably during business. This report will analyze different locations that we found ideal to expand in and easy to reach the potential consumers of Chipotle services.
This report has further discussed a brief history and current situation of the Chipotle Company. Steve Ellis initialized the company through use of naturally raised livestock. Steve took the efforts of any business proprietor and expanded through the use of investors particularly McDonalds. By teaming up, chipotle was able to grow fast through the markets in the United States. It will not be a task for Chipotle to expand since there are various milestones that the company has engaged in so no ambiguous challenges will be encountered. Chipotle has other bases in Asia and Europe. As you will find in the report, the main strength that Chipotle enjoys is making use of their ingredients that are from viable sources and low marketing costs.
[...] Another thing to be considered is the income of the population. Chipotle services sometimes tend to be expensive and their objectives can only be met if they set up their stores in places where people can afford their services. This report will take into consideration all the related factors of business so as to choose one of the recommended locations among the five. One of the key aspects that any company should always observe is increased presence. Increased presence entails taking services to a wider population that is diverse. [...]
[...] A company such as the Chipotle Company should be in the front line in offering its services overseas. Chipotle has been a fast casual dining experience whose services range from high ad fresh quality meats and vegetables. Meat and vegetables are some of the products in the world that will never run out of demand. Most people will consume the two products due to their health related benefits. In their line for service, Chipotle has since improved their services to ensure that they store cooks and offer food daily with nothing frozen. [...]
[...] Chipotle has other bases in Asia and Europe. As you will find in the report, the main strength that Chipotle enjoys is making use of their ingredients that are from viable sources and low marketing costs. In our research efforts, we took time to analyze various aspects related to business in the regions that we recommended. The main areas we laid focus in included the GDP per capital, Ideas of population, culture of food regarding meat production and consumption. In addition, we also carried out Swot analysis to know where the strengths, weaknesses, opportunities and threat of Chipotle lie in the respective regions. [...]
[...] Italy is another country with a good platform for Chipotle to expand. In this country, the level of meat consumption is high creating easy market for Chipotle. Spain, on the other hand, as a key contender for Chipotle expansion, is inspired with meats and seafood. In most of the Spanish dishes, meats are always in accompaniment. The last region we researched was Portugal. Portugal has experienced rapid economic growth over the past two decades. The population in Portugal will be an ideal target for Chipotle since the competitors there seem to offer more expensive services as you will find in this report. [...]
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