The company that will be focused on in this study will be Coca Cola Company which is the world's major retailer, manufacturer and marketer of soft drinks and other non-alcoholic beverages. The aspect of Coca Cola's business that will be assessed will be communication and the success of effective communication strategies used within the company. The business communication techniques used by the company will be discussed to determine whether they have contributed to the overall success or failure of the company. Effective business communication basically refers to the type of language and communication approach that is used by an organization to promote a product or service as well as relay important information that is needed to manage the supply chain of a company. The various aspects that fall under business communication include product branding, marketing strategies, consumer behavior, public relations, corporate affairs and customer relations (Guffey & Almonte, 2010).
Business communication is an important activity for organizations as it allows the managers and employees of the organization to maintain communication channels which will be beneficial in achieving the organizational goals and objectives. The techniques and methods that are used in business communication include video conferencing, emails, reports, presentations, teleconferences, web-based communication, forum boards and meetings which can be face-to-face, audio, video or telephone meetings (McLean, 2010). Business communication differs from other forms of communication in that the main purpose of communication is to ensure that the business gains or maintains profitability. All forms of communication within the organization are directed towards profit generating activities that will sustain the functions of the business. Business communication is therefore an important activity for organizational managers and chief executives who are focused on expanding their businesses and achieving high profit margins (Guffey & Almonte, 2010).
[...] Mason, Ohio: South Western Cengage Learning McLean, S., (2008). Business communication for success. New York: Flat World Knowledge Namita, G., (2009). Business communication. New York: New Age International Neuez, S., (2003). Communication strategy Coca Cola communication plan in UK. Bristol, England: University of the West of England. [...]
[...] The business communication strategy also ensured that Coca Cola's business operations were closely aligned with the various business units and departments that formed the organization. The business communication strategy of Coca Cola was therefore successful in increasing the overall productivity of the company. References Boulden, G.P., (2009). Communication for success. England: ALA International Publishing Cisco (2007). Coca Cola enterprises accelerates executive communications. Retrieved 16 May 2011 from: http://www.cisco.com/web/about/ac79/docs/wp/CCE_CS_0905.pdf Ellis, R., (2009). Communication skills: stepladders to success for the professional. [...]
[...] Chicago, US: Intellect Books Guffey, M.E., & Almonte, R., (2009). Essentials of business communication. Ontario: Nelson Education Limited Guffey, M.E., & Loewy, D., (2010). Essentials of business communication. Mason, Ohio: South Western Cengage Learning Hartley, P., & Bruckmann, C.G., (2002). Business communication. London: Routledge Lehman, C.M., & Dufrene, D.D., (2011). Business communication. [...]
[...] This will have an impact on business communication where the frontline employees of the organization will have fewer managers to make decisions. These employees will make decisions and also communicate them to customers and their fellow colleagues without involving their supervisors or line managers. By allowing employees to engage in decision making activities, managers are able to engage in a more participatory approach of running the company (Guffey &Loewy, 2010). Managers have also become more participative when it comes to organizational matters and this is an important business trend because it pulls away from the days of command and control within management. [...]
[...] The writers have highlighted various business trends that denote the importance of communication skills in business operations. One of these trends is innovative communication technologies such as instant messaging, email, audio and video conferencing which have enhanced business communication across local, regional, national and international countries (Guffey & Almonte, 2010). Flattened or reduced management hierarchies are also important business trends directed towards business communication activities where organizations that want to compete in their respective markets reduce expenses incurred by their top managers. [...]
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