This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on ac-count of dynamic positioning.
In its promotion, the brand chooses a funny picture with a young man as the main character. The scene takes place in his bedroom; we can see many clothes on the floor, heaped in a mess. These elements imply that the bedroom belongs to the young man as young people are often characterized as untidy.
Also, we can see the bedroom has a sport décor, more precisely that of surfing. Indeed, the character is muscled, wears a swimsuit and in the background, there are several posters of surfing.
[...] Advertisement Analysis of ‘Dark Dog' This document is based on the 2007 advertising campaign for ‘Dark Dog', a Guarana-based energy drink . The campaign was designed to boost product sales on account of dynamic positioning. In its promotion, the brand chooses a funny picture with a young man as the main character. The scene takes place in his bedroom; we can see many clothes on the floor, heaped in a mess. These elements imply that the bedroom belongs to the young man as young people are often characterized as untidy. [...]
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