23 Jun 2010
Segmentation for MCD: Service outputs
Presentation - 19 pages - Logistics
The new software made gave an option of speedier check out, nutrients & ingredients list, & a cumulative list of what has been purchased during an on-line shopping trip. In December 1998 Peapod started their 1st dedicated distribution center leading to a reduced delivery costs to customers,...
22 Jun 2010
Framework for channel design & implementation
Presentation - 7 pages - Logistics
It is of paramount importance to ask what is the ideal marketing channel for a particular product or service because: The cost of establishing or changing a existing marketing channel is very high. And any mistake in the designing / revisiting of the channel could prove to be detrimental & very...
