Global logistics and assignment: With respect to the manufacturer of seats for an automotive assembler, the order qualifiers are the conditions that make the products available on a specific market. Without the order qualifiers the product couldn't be sold on a market in accordance with the legacy and the demand. The order qualifiers are as following: the security of the product, and the conditions that prevent against a technical problem which could endanger the user of the product. These order qualifiers differ according to the area in which the product is sold. In Europe for example, such conditions are organized under the CEE norms. Another order qualifier is the respect of the trade legislation. For example, the respect of orders which suppose that the producer or the manufacturer of the product is able to produce and deliver big quantities to respond to the market demand. The order winner in this domain is the quality which is bound with the success of the brand. The production delay is another order winner as it allows the brand to have a competitive advantage, and the lead time is also bound with a low productivity delay and the speed of availability. The organization of the productivity of the company, or its logistic organization, determines its ability to cover a demand. Moreover, the price as an order winner could highlight a high quality of service. This latest could be understood as an order qualifier for low quality brands, and it could be a reason for its presence on such a market segment.
[...] In Europe for example, such conditions are organized under the CEE norms. Another order qualifier is the respect of the trade legislation, for example, the respect of orders which suppose that the producer or the manufacturer of the product is able to produce and deliver big quantities to respond the market. The order winner in this domain is the quality which is bound with the success of the brand, the production delay is another order winner as it allows the brand to have a competitive advantage, and the lead time is also bound with a low productivity delay and the speed of availability. [...]
[...] The bear game permits us to measure how difficult this is to implement an effective supply chain. Even if we tried to be linear in the production, the management between the demand and the raw material management wasn't synchronized and we had to face lack of inventory, bottleneck and over production. First of all, we weren't able to forecast the demand and I think this is the main thing to implement when we have to manage a production. To gather data as soon as possible has to be a priority number one in the company. [...]
[...] When thinking of its planning approach, a manufacturer has to think in terms of cost efficiency, availability of materials, know how of work force, quality of the product, best use of inventory management and best margins in the global process depending of the product and the area on which it will be sold, the strategy can dramatically changes Take the characteristics of lean manufacturing from the slide we used in class. Which of those aspects are easier to implement? Why? Which are more difficult? Why? The lean manufacturing has been implemented for the company to be more profitable and to be more competitive on their market. [...]
[...] Take the following variables: “Consumer loyalty” and “Use of technology”. Construct a matrix (in Schmenner's style) with these two variables and illustrate through an example each one of the four areas (high-high, high-low, low-high, low-low) that you will obtain What did you learn from the Southwest Airlines case? BIBLIOGRAPHY Identify the order winners and the order qualifiers of the following business: - Manufacturer of seats for a automotive assembler - Small firm that develops web pages - Brewery Manufacturer of seats for a automotive assembler Regarding the manufacturer of seats for an automotive assembler, the order qualifiers are the conditions that make the products available on a specific market. [...]
[...] And the management team was even more modern in including their employees. They early understood that their employees were their representative toward their customers. There is no better communication that to makes people happy working with you. The management team has also understood that the key of employee motivation could come from different domains and not only under a financial point of view. The marketing strategy of this airline company consisted in employees' satisfaction (linked with customers' one), customized flights, and a high quality logistic between the flights. [...]
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