HR marketing, strategy, attracting employees, retaining employees, business world, competition, digitalization, sales process, efficiency, employee motivation, well-being, company performances, pyramid of Maslow, Alderfer's ERG theory
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition, which is happening at the physical level, of course, but also increasingly at the digital level. Digitization has forced companies to change their behavior towards customers and towards the entire sales process. To make companies more efficient and more forward-looking, it is important to have involved and motivated employees.
[...] Businesses must make communication their main strategic focus, and it is a key element of the employer image. Therefore, it is important to keep in mind that a good employer image improves the motivation and involvement of employees at work and also makes recruitment more dynamic and, therefore, more in line with today's needs and expectations Recruitment campaigns Recruitment campaigns occupy a central place in the dynamics of the company and in its overall strategy. Recruiting new employees is a must, regardless of the size of the company or its field of activity. [...]
[...] The theory of cognitive assessment This theory is linked to the emotional experience of employees at work. It is about proving that emotion in the face of a particular event is linked to the general atmosphere in the company, and it is also about controlling the consequences of the event in question. It should also be noted that each individual interprets the situations and events that occur in the corporate world in a different way. Thus, some are more sensitive than others to stress, in particular. [...]
[...] Throughout this work, the various motivating factors among employees have been highlighted. We talked about the different theories, which made it possible to highlight concepts such as needs, expectations, or the value of work and skills. All of these theories were intended, at different times, to show what might interest employees to get them really involved in the world of their business. They have been repeated on numerous occasions, particularly in management courses. The actual changes in companies have been due to digitization, new technologies or even more recently to the health crisis. [...]
[...] Talent management must also take a more important place. It should also be noted that there are no longer any authoritarian management methods, it no longer has its place in companies, and it is even very unpopular. Managers today must be leaders, not just contractors. Employees expect to be able to take an example from their leader, and they also want to be able to understand the meaning of what they do on a daily basis. The work done must have meaning. It creates a better work experience. [...]
[...] Implementing HR marketing is, therefore, essential for the group's success and to make it more competitive. Managers also have other functions. Management methods must adapt to the arrival of younger and younger employees and to the retention of the most experienced. Today, it is important for employees to find a job, of course, but it is just as essential for companies to find motivated employees and to limit the margins of error when recruiting. In the current context, why is it fundamental to retain employees, and how does this promote company performance? [...]
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