How can the Internet optimize recruitment?

Angela L.

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How can the Internet optimize recruitment?

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Themes

E-recruitment, labour market, world of work, economy, human resources, new technologies, recruitment, hiring, L'Oréal, companies, France, online recruitment, professional network, online interview, social networks, Internet, digital tools, marketing strategies, recruitment software, programmatic recruitment, HR marketing, employee well-being, artificial intelligence, e-commerce

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Abstract

Recruitment is something that is expensive for companies, and it was important to find solutions to make it as efficient as possible, allowing them to find the right candidate more quickly. Recruitment methods have changed, and e-recruitment has grown in popularity in the practices of companies and candidates. Although there are many applicants looking for a job, we must not forget that it is just as difficult for companies to find the right people and they must, therefore, attract new talent to counter fierce competition in all industries. To do this, the use of new technologies seems essential since newcomers to the labor market have used them almost since the start of time.

Market analysis
1. Key recruiting figures
2. E-recruitment: benefits for companies and candidates
3. Impacts of e-recruitment on the organization
4. The promotion of e-recruitment in the face of traditional HR professions
Recommendations
1. How to overcome the limits of e-recruitment
2. The future of e-recruitment
3. The emergence of new professions in the sector
Case in point: L'Oreal
1. The main figures of the group
2. E-recruitment at L'Oréal

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[...] Another profession exists, that of employee's experience manager. In the same style as the customer experience manager, the function is focused on the career path of employees in order to develop a loyalty strategy. In addition, HR analysts will also have a more important place in companies. Company data is constantly analyzed and improved to develop the recruitment process and optimize the HR strategy as a whole. Finally, another type of job, that of diversity manager, is present to ensure the fight against discrimination of any kind within the company. [...]

[...] In France, we note the presence of more and more recruitment firms. There are 1,700 of them; Twenty percent of recruitment made in the territory come from these agencies. Since the onset of the health crisis in France, and around the world, companies are more systematically using online recruitment, although online recruitment has been around for many years. In the territory, recruitment is an important market, which is worth more than 273 billion euros and whose figure has been constantly increasing for several years. [...]

[...] Today, things have also evolved in the sense that it is the companies that directly approach candidates on the Net; they no longer necessarily expect applications to arrive. They want to take the lead in finding the best candidates faster than their competitors. The reality of recruitment today is that for every 100 applications received, only about twenty will be selected, and fewer than 10 candidates will be interviewed. B. E-recruitment: benefits for companies and candidates Whether for candidates or companies, online recruitment has some significant advantages. Indeed, e-recruitment saves companies' time. [...]

[...] Companies often want to build up a database of CVs for all the key positions in the group. Finally, interviews are also facilitated. Indeed, it is no longer necessary to have candidates travel each time. The vast majority of job interviews today take place online, by video. Some tests can even be done online. For candidates, the ads are posted online to allow them to apply from home at any time of the day. There is a necessary adaptation to the ad, which candidates generally manage better when the procedures are done online. [...]

[...] If progress starts like this, that is not the end of e-recruitment. As of today, many companies are no longer content to submit job offers and wait for the results. They go directly to seek candidates on the Net and social networks to seduce and attract the best and, consequently, counter the strategies of their competitors. Online recruitment, and more generally the organization of human resources, has finally given rise to new types of professions, and others will undoubtedly appear in the years to come. [...]

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