The sector of which the company is a part has always influenced its recruitment and selection process. Indeed, the sector growth defines the company's requirements in terms of the number of employees, the kind of growth, and the profile of the people they need. Moreover, the company's strategy, its way to develop internationally, or, in our case, to more of a business company instead of a family, changes the way the recruitment process is defined. The main activity of the company is to produce and sell wine, worldwide. Though the headquarters is in Spain, in Barcelona, the company sells its products all around the world which makes the company global. Some countries tend to reduce the consumption of wine and other alcohol products, through laws or taxes on import products (protectionism). These policies could affect the companies because the product price could increase with such taxes, and become a luxury product for the customers.
[...] In terms of strategy, Codorniu wants to grow globally in the national and international market in a profitable and sustainable way. They also want to align all the employees and collaborators with company culture and values. They want to develop in organizational flexibility and efficiency in order to respond to the market changes. Moreover, they are ready to invest in that way, adjusting costs and budgets to company's strategy. Finally, regarding the human resources policy, they want to support professional development and guide people towards results. [...]
[...] Since its creation, it has been a family business, where the way to work is more collaborative than directive, and all the human resources available have to work in the same way, with the same intention, to develop the company. That is why this quality is required for each applicant; to work in a collaborative way, with the company's interest still in the centre of the chosen actions Customer orientation This customer concept needs to be understood in a broader sense, as internal, within the organization, and external. [...]
[...] The company History Codorniu was founded in 1872 by Josep Raventós Fatjó and is still a family business. All along these years of company history, they tried to develop their business. Since 1894, they have been exporting a part of their production. The first countries targeted were Cuba and Argentina, when they had a cellar for the latter. Then, they expanded their markets geographically. Nowadays, they are one of the first vineyard owners in Spain with hectares and you can find one of the numerous Cordoniu brands in Spain, United Kingdom, Germany, Finland, Sweden, United States, Japan, Brazil, or Argentina. [...]
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