Human Resources Management and Corporate Image - Hy Dairies Ltd

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Human Resources Management and Corporate Image - Hy Dairies Ltd

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Hy Dairies Ltd, stereotyping, self-concept, human resource management, company, communication policy, working conditions

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Abstract

Syd Gilman read the latest sales figures with a great deal of satisfaction. The vice-president of marketing at Hy Dairies Ltd., a large Canadian milk products manufacturer, was pleased to see
that the marketing campaign to improve sagging sales of Hy's gourmet ice cream brand was working. Sales volume and market share of the product had increased significantly over the past two quarters compared with the previous year...

Apply your knowledge of stereotyping and self-concept to explain what went wrong in this company
What other perceptual error is apparent in this case study?
What can organizations do to minimize misperceptions in these types of situations?

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[...] Human Resources Management and Corporate Image - Hy Dairies Ltd I. Apply your knowledge of stereotyping and self-concept to explain what went wrong in this company In the Hy Dairies case, there is a clear instance of misperception and misunderstanding due to both stereotyping and self-concept. Stereotyping is the act of making generalized beliefs about groups of people based on their affiliation with that group rather than their individual characteristics. Rochelle Beauport, based on her past experiences, feels she might be a victim of gender and racial stereotyping. [...]

[...] Inclusivity Training: Regular training on diversity and inclusion can make employees more sensitive to cultural and gender differences, reducing biases. Career Path Clarity: Clearly defined career paths can help employees know what to expect and understand the importance of different roles within the organization. Engage in Open Dialogues: Encouraging open conversations about career aspirations and goals can align both managers and employees on the same page. By actively working on these areas, companies can prevent misperceptions and build a more cohesive and understanding work environment. [...]

[...] What other perceptual error is apparent in this case study? The case showcases the Fundamental Attribution Error, a cognitive bias where individuals overly attribute the behaviours of others to their personality rather than situational factors. Syd Gilman mistakenly attributed Beauport's surprised reaction as contentment with the new position, believing she would find the opportunity as appealing as he did. Conversely, Beauport attributed the decision as a reflection of the company's potential discriminatory practices instead of a genuine attempt to enhance her career. [...]

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