"Let us begin with an anecdote to highlight the theme of corporate culture in an intelligible and meaningful manner". The following testimony is that of an officer of a company which was recently formed by the merger of two industrial companies: "When I need a new piece, I can ask someone from the company for it. If A deals with it he will revert with a record of 2.5 kg containing all plans, sketches and drawings possible of the part in question, machinery for the manufacture of workshops, and factories to install new machines, even if I do not see him for two months.
Faced with this same problem, someone from company B will immediately look for a sub-contractor in the yellow pages directory". This story is characteristic of the corporate culture as a specific way adopted by the company to respond to problems. The concept of corporate culture became popular in 1980 following the publication of an article in Business Week on this subject. For a long time business leaders have sought to create a "spirit house", characterizing the specificity of their expertise vis-a-vis competitors.
According to this initial finding, corporate culture allows an institution to stand out from those around it. However, this is a key concept within the company itself. The company is in fact a conflict zone of tension and interaction between different professional, regional or even national cultures. The culture aims to address the economic and social needs the heterogeneous community to enable it to operate optimally. Corporate culture contributes to the common vision of all the employees who make up this community. "
In the first part, we will study the concepts of corporate, national, and regional culture. In the second part, we will show how corporate culture is observed. Finally, in the last part, we will consider the applications and limits of corporate culture.
The company IKEA will serve as an illustration of the practical concepts of this issue and the areas in which it is relevant.
Corporate culture refers to all ways of thinking, feeling, and behaving, which are common to the members of the same organization. In a business, there is a system of values and rules that is shared by all its members, which include beliefs, assumptions, attitudes and common standards for those working in the same organization.
Corporate culture is a collective phenomenon that brings a group of individuals together around common values and shared norms, creating an environment where players can communicate and identify what unites them, and collect what distinguishes them from other groups and actors.
Corporate culture allows individuals within a group exchange beyond the formal rules by a pervasive symbolic activity. The set of symbolic representations in a company plays a vital role in influencing employees balance their social and emotional (social identification, stability, security), the production of such symbols may take the form of names, a logo, emblems, specific colors, and locations that suggest an association of ideas by their form or nature, with the spontaneous elements that characterize the business.
Similarly, corporate culture is associated with notions of learning and transmission, because it is through them that the continuity of the group will be organized. The culture becomes a part of the organization and is conveyed to the new members.
Tags: organization corporate culture social identification, stability, security symbolic representations, national and regional culture.
[...] Corporate culture contributes to the common vision of all the employees who make up this community. "(Source: http://blog.aufaitmaroc.com/?p=215) In the first part, we will study the concepts of corporate, national, and regional culture. In the second part, we will show how corporate culture is observed. Finally, in the last part, we will consider the applications and limits of corporate culture. The company IKEA will serve as an illustration of the practical concepts of this issue and the areas in which it is relevant. [...]
[...] Culture can be a great management tool for HR or for a manager, as it can be a handicap in some of the cases we will study The limits of corporate culture are too important One of the major defects that may lie with the corporate culture would be inconsistent with the market. This may be the market of goods and services but also the labor market, etc. This situation usually occurs when the market evolves and becomes different from what the company had experienced during formation, leading the company to limit its competitiveness so as not to conflict with its precepts, and often elsewhere, without having a real conscience. [...]
[...] In the case of IKEA, this is the marketing strategy of supplying low cost furniture kits, as well as the layout of the stores (suggested route to the visitor). Other furniture giants tend to copy these 2 elements. Trade-related skills: These exist in most companies of different trades who need to collaborate. They can be a source of conflict between functions such as Marketing and sales, commercial production, maintenance and manufacturing, and so on. In IKEA, there is a particular focus to defuse these tensions. [...]
[...] By using the term collaborators rather than employees, we hope to empower employees with corporate objectives, as a way to show them that now they are part of one big family united in common goals and interests Dress codes The dress codes in IKEA are very suggestive. The clothes represent many codes that assign roles to employees. They signify special functions, as well as a position in the organization of the company. Inside the IKEA store, each function is assigned a color: yellow is for vendors, gray for catering, green for safety and blue for comam (communication-management). [...]
[...] It may be a factor that explains the formation and development of a corporate culture because it creates differences in behavior (nature of interpersonal relationships, attitudes, dress codes) and patterns of relationships with the environment (partnerships). A relationship with the environment and compliance are rooted in Scandinavian culture. Thus, there is an IKEA environment cell devoted to waste treatment and recycling. In addition, their products are named after lakes, rivers, cities and islands from the Swedish, Norwegian, Finnish and Danish languages. [...]
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