Internationalization with a concrete example of the IKEA group
Case study - 70 pages - Finance
In specialty marketing and strategy management, in order to acquire the basic knowledge necessary for any manager, we studied the strategic concepts and phases of internationalization of a large group of Sweden: IKEA. Thus, by using personal research and theoretical concepts seen in class, we...
Diagnosis of the Credit Management
Case study - 11 pages - Finance
The business center of Credit Agricole has enabled one to appreciate the concept of credit risk business, when the bank decided to support the company by funding needs for its operations, and on the other hand when, it decided to withdraw in order not to pursue a policy of support to ailing...
Study of the LVMH group
Case study - 21 pages - Finance
LVMH group, founded in 1987 by the merger of Moet Hennessy and Louis Vuitton is the world leader in luxury, with a unique portfolio of over fifty brands. There are more than 60,000 employees, nearly 1700 stores across the world, a turnover of 910 million euros in 2005. It is partly for these...
L'Oreal Group: Economic and Financial analysis
Case study - 55 pages - Finance
The L'Oreal group, created in 1909 as a small family business, has grown exceedingly since its IPO (initial public offering) on October 8, 1963. Held by the Bettencourt family (27.5%) and Nestle (26.4%), the Group is now a part of the CAC 40. World leader in cosmetics, L'Oreal has a...
Evaluation of the plan of Employee Stock Option of L'Oreal Group
Case study - 18 pages - Finance
The L'Oreal group was initially started in 1909 in a small family business, and initiated its IPO on October 8, 1963. Held by the Bettencourt family to the tune of 27.5% and 26.4% by Nestle, the group is now a component of the CAC 40. As a world leader in cosmetics, L'Oreal has a...
American Airlines vs. Southwest Airlines
Case study - 10 pages - Finance
The Airline market is facing problems across the years. Before, national companies were leader in their countries, but with the opening of the airline market, the deregulation of the industry and the globalization phenomenon thousand of new airlines have borne. What does it mean? Traditional...
Financial Analysis of Carrefour
Case study - 10 pages - Finance
This report is the financial analysis of a EU-listed consolidated group, the Carrefour group. This company, operating on the retail sector, seemed to be an interesting company for us to analyze. Majority of the companies in this industry are characterized by a negative working capital requirement...
Corporate Finance - comparison between "McDonalds" and "Burger King", two leading fast food chains
Case study - 11 pages - Finance
The two companies have been present in the fast food market for a long time and they produce different types of food. The turnover of Burger King amounts to US$2.234 billion and that of McDonald's amounts to US$ 22.79 billion, which reveals that both the companies are very important and powerful...
Marketing Audit Report: Case Study of Penton Ltd
Case study - 7 pages - Finance
This report presents an extensive study of the main components and principles of a marketing audit with specific reference to the firm ‘Penton Ltd'. Penton Ltd. is a medium sized DIY manufacturer which has been facing declining profit margins and stagnant sales in recent years. A detailed...
Balance sheet of ExxonMobil
Case study - 12 pages - Finance
I preferred to analyze the company ExxonMobil as it is one of the biggest petroleum companies in the world. With a net income of 45.22 billon dollars in 2008, ExxonMobil realized the biggest net income in the World. The company represents 2% of NYSE capitalization. ExxonMobil is an American...
Balance sheet of "Safeway Foods" and "Whole Foods" - the U.S. market for organic groceries
Case study - 16 pages - Finance
This report aims at performing a financial analysis of two American food providers: Safeway Foods and Whole Foods and assess the financial strengths and weaknesses of both companies. All the quantitative data in this analysis come from prior years annual reports. The American grocery market is...
Citigroup undergoes corporate re-branding to become Citi
Case study - 35 pages - Finance
Citigroup is one of the most diversified financial services company in the world. This company operates in the following regions: North America, Latin America, Asia, Europe, the Middle East and Africa. The head office is in New York City. A)History Citigroup was formed on October, 8, 1998 after...
Mergers and acquisitions: GDF-SUEZ
Case study - 10 pages - Finance
The expression 'mergers and acquisitions' (abbreviated M&A) refers to the aspect of corporate strategy, corporate finance and management dealing with the buying, selling and combining of different companies that can aid, finance, or help a growing company in a given industry grow rapidly...
Microsoft's failed attempt to acquire Yahoo
Case study - 4 pages - Finance
When Microsoft made its public bid on February 1st 2008, it surprised many investors. Even if Microsoft's interest in Yahoo had been rumored for a while, Yahoo was actually facing hard times. With the value of Yahoo's stock declining over the last few months, restructuration and lay-offs were...
Mergers and Acquisitions - published: 29/09/2010
Case study - 9 pages - Finance
The acquisition of a company involves several significant steps that one must assess in order not to fail and lose money in the process. This is the case of David Kuchen, a 30 year-old graduate from a top MBA school, who is looking for a business to acquire or some other related opportunity. He...
Analyzing financial statements: Coca-Cola vs Pepsi
Case study - 18 pages - Finance
Coca-Cola and PepsiCo have been world leaders of the soft drinks market for more than 100 years. Coca-Cola brand has been created by John Pemberton in 1886 in Atlanta. The Pepsi-Cola brand has been created in 1898 by Caleb D. Bradham. Thanks to their strong reputation and the infatuation of their...
Financial Management : EADS
Case study - 9 pages - Finance
The European Aeronautic Defense and Space Company or the EADS was created by the combined will of several states to be competitive in the space and aeronautics sector. Yet, at the beginning of the 1990s, many concentrations were developed on the American market like Northrop and Grumman which...
Financial Analysis Performing: Coca Cola Inc. vs. Pepsi Co.
Case study - 25 pages - Finance
Coca-Cola was invented in May 1886 by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton created the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion by his bookkeeper Frank Robinson who also scripted the famous logo. The soft drink was...
EADS : A cross cultural merger
Case study - 8 pages - Finance
Since the early 1980s, mergers and acquisitions have been developing in Europe and worldwide. After the dramatic increase in the number of mergers and acquisitions in the second half of the 1980s, the 1990s leaves its mark by rapid cross-border connections and increased significant value of...
United Airlines and Southwest Airlines (2008)
Case study - 12 pages - Finance
Nowadays flying has become a must do in our lives. Some of us use it everyday as a business way of travelling, and some others for vacation, or to visit friends or relatives. Whatsoever the purpose, there are no fastest ways of traveling around, but also no safest ones. But in the economic...
Analyzing Financial Statements
Case study - 13 pages - Finance
The groups Coca Cola Company and Pepsi Co are both major actors in the sector of soft drinks. The profitability of this industry is always present, in spite of a slight decline which we have seen since the beginning of the 21th century, with the consumption more and more important of non bubbly...
Southwest Airlines financial statements analysis
Case study - 33 pages - Finance
In 1998, US airlines carried a record of 551 million passengers1. At that time,the whole industry was in a pretty good shape2. Unfortunately, many things have changed since then. The 2001 terrorist attacks on the twin towers have marked a turnaround in the United States of America's history, and...
Case study: Southwest Airlines and United Airlines
Case study - 13 pages - Finance
In 1998, the US airlines carried a record 551 million passengers . At that time, the whole industry was in pretty good shape. Unfortunately, many things have changed since then. The 2001 terrorist attack on the twin towers has marked a turnaround in the industry and especially in the United...
Financial analysis of Coca Cola Company & Pepsico Incorporation
Case study - 10 pages - Finance
In that report, we will analyze two major American companies principally functioning in the beverage market: Coca Cola and PepsiCo Incorporation. Even if sodas are now considerate as non healthy products, people do consume them. As Coca Cola's activity shows, more than 35% of their revenues...
Analysing financial statements: analysis of Mattel and Hasbro
Case study - 55 pages - Finance
For this analysis, I have decided to study the cases of Mattel and Hasbro. These two companies sell toys all over the world. After the computation of all figures and ratios, we have decided to study the companies on two different standpoints: Loubna will demonstrate which one of the two companies...
Financial management: BIC
Case study - 20 pages - Finance
The year was very important for BIC Group, with an increase in the challenges of the global economic, from raw material price increases to currency fluctuations. BIC is actually gaining market share in highly competitive categories. And also, it launched the first disposable phone in France. That...
The value of the Chinese Renminbi (RMB), its management and risks associated with investing in China
Case study - 6 pages - Finance
Ever since China adopted its Open Door policy, it has received unparalleled attention from international scholars. In recent years, this has been evident with respect to the exchange rate regime that China has applied. At first, the policy was lauded because it helped China steer the dire waters...
Financial Analysis of Southwest Airlines and United Airlines
Case study - 14 pages - Finance
The airline industry has significantly changed over the last few years of this century. The terrorist attacks of September 11, 2001, the attacks on Madrid and London, the Iraq conflict and the increase in fuel prices have resulted in losses for airline companies since 2001. Some of them declared...
LEGO Group vs. MATTEL Inc.
Case study - 19 pages - Finance
The gross profit margin ratio measures the profitability (or gross profit margin) that is generated from each dollar of sales. Profit margin is very useful when comparing companies in similar industries. A higher profit margin indicates a more profitable company that has better control over its...
Lego's financial statements analysis (2005)
Case study - 15 pages - Finance
The gross profit margin ratio measures the profitability (or gross profit margin) that is generated from each dollar of sales. Profit margin is very useful when comparing companies in similar industries. A higher profit margin indicates a more profitable company that has better control over its...
