Information Systems Capstone - Giverly

Thaddeus E.

Order the writing of a tailor-made Finance Case study

Free quote online

Case study Format .docx

Information Systems Capstone - Giverly

Download

Read an extract

Themes

Recommendation, customer persona, UX elements, prototype, cybersecurity, customer journey map, stakeholder requirements, Giverly, fin tech, social media marketing, customer involvement, government of the UAE, accessibility

Reader
Abstract
Contents
Extract

Abstract

Giverly is a new-age fintech lifestyle company that empowers the community to earn cashback for charity platforms and converts everyday transactions into meaningful donations towards India's most pressing issues (Giverly, 2024). This report includes a detailed understanding of the challenges faced by Giverly in extending its business to international platforms and the need for a global information system, which creates challenges with streamlining and synthesizing operations. Due to the lack of a local information system, this organization is dealing with a lack of information sharing and geopolitical issues impacting performance. This report offers strategies to overcome the organization's challenges regarding projects that can be considered by addressing the issues and stakeholder needs. There are details of stakeholders, the customer persona, the journey map, and the strategy to successfully avoid the issues.

Introduction
Purpose
Background
Scope
Stakeholders
Empathise
1. Customer personas
2. Empathy maps
3. Research
4. Stakeholder requirements
Define
1. Customer journey map
2. Problem statement
Ideate and prototype
1. UX elements to be considered
2. Accessibility requirements
3. Cyber security requirements
4. Way the prototype will work
Test
Implement
Recommendation

Get this table of contents for free after login.

Extract

[...] Define Customer journey map Figure customer journey maps (Source: Self-created) Based on the above customer journey map, it can be identified that the factors contributing to customer awareness include service advertisement and online platform utilization, as well as reviews and the website specifications of the company. Thus, the forgiver leaves the focus on the promotion and customer awareness regarding services offered by the company. In the consideration phase, the focus will be on online website reviews and the opportunity to compare the services. In this stage, the focus of feeling your needs will be on the presence of comparison. [...]

[...] The vision of this organization is to make the world a better place and one transaction at a time. This organization has gone through significant issues in understanding consumer needs and challenges in international expansion. The geopolitical issues and complexity result in complications for the brands in retaining their high competitiveness in international platforms and breach of communication impaired customer support. Scope Goals and objectives: Improving Giverly's performance and understanding the gap in current customer management practices to better understand customer needs. [...]

[...] Assumption: Improvement in customer engagement and better awareness of the company. The focus is on empowering customer engagement and understanding customer needs to support required communication. Deliverables: Better communication with stakeholders to better understand organizational objectives and address the large customer base with an expected increase in market growth in UAE. Other deliverable focuses include enhancing operational efficiency and addressing profit maximization requirements in the UAE. The deliverables focus on empowering customer engagement and retaining transparency for the operations to address customer needs. [...]

[...] The prototype customer can review the services Giverly offers in the UAE. The focus will be on ensuring customers understand the services and access feedback on the services offered. It will also ensure significant customer satisfaction as customers have communicated regarding that post-purchase experience. By assessing customer expectations and customer expectation fulfillment regarding the facilities, personalization, the discount offered, the available charity options, and customer satisfaction, further improvements will be made to the prototype, and the final application will be launched. [...]

[...] Stakeholder communication must be ensured through verbal and written communication through reports and group discussions (Atlassian, 2022). There is a possibility of understanding stakeholder needs through it. Figure Stakeholder power-interest matrix (Source: Association for Project Management, 2020) Empathise Customer personas Persona 1 Interest - Accessing buy-now-pay-later facilities - Using mobile-based digital payment - Hassle-free payment system Name: Miley Age: 27 Occupation: teacher Income: $50,000 PA Locality: UAE Goal - Ensuring convenience in the overall purchase journey and fast completion of payment - Ease completion of a transaction. [...]

docx