The year was very important for BIC Group, with an increase in the challenges of the global economic, from raw material price increases to currency fluctuations. BIC is actually gaining market share in highly competitive categories. And also, it launched the first disposable phone in France. That is why today it could be interesting to have an evaluation of this company which acts all around the world in a very competitive market, to understand if in the future, BIC can continue to grow and compete in all the countries. Analyzing the financial policy of a group as BIC, can permit us to have a clear idea of its results, and more over, of its profitability. We have also to analyze the risk ratios of this company.
[...] Financial ratios Turnover evolution: Net sales ( in million Euros ) Earnings After Tax ( in million Euros) The turnover has increased by from 2005 to 2006. Most of its growth is due to the shavers 6.2 portfolio, but with the crisis in raw materials and the Chinese competition the turnover increased a little. This information proves that the company continues to improve its business, because we observe that the turnover has grown by more than 17% since 2002. This indicates a development in the company in a long term vision. [...]
[...] Dividend analysis Limited company. Capital: euro Divided into 48,787,486 shares of common stock, par value euro 3.82 Listed on Euronext Paris 10 The Board of Directors of BIC proposed the distribution of dividends, primarily as a function of the Company's earnings. We may note that dividends constantly increased since 2002. This information is interesting, because it indicates a successful business over the years, and a bonus profit for shareholders. The strategy for the short and long terms is well formulated, as, if it were not so, the numbers would not have reflected improvement. [...]
[...] BIC's overall growth was driven by the BIC Soleil triple‐blade one‐piece shaver. LATIN AMERICA 3 In 2007, sales increased by ; overall sales grew despite increased competition from Asian imports, which benefited from favorable exchange rates, especially in the stationery and lighters segments. BIC focused on quality, distribution and service to help consolidate its market position within the categories, particularly in Brazil where they achieved record sales for ball pens. In this region, they focused on BIC Cristal ball pens, BIC Evolution pencils and BIC correction products. [...]
[...] First of all, we are going to describe the products of the international brand BIC, to have an idea of the economical and competitive factors that concern this company. The second part will be dedicated to the analysis of many figures concerning the profitability and the long term strategy which can affect BIC in the future. Within this analysis we describe the profitability that shareholders who invest in this company may expect. From all these aspects, we will derive a conclusion that could determine the advisability of future investments in BIC. I. Overview of the company BIC is a company based in Clichy, France. [...]
[...] However, the company continued to build momentum at the points‐of‐sale, thanks to the success of products such as BIC Mark, the permanent marker, BIC Mechanical Pencil, BIC Pro+ ball pen, and BIC Reaction pen. The sales of Maxi, Mini and lighter cases, all showed gains over 2006 as they increased the distribution in convenience stores. BIC continues the “risk‐to‐retailer” communication campaign with added focus on the danger of too many Asian lighters that do not comply with U.S. laws, as well as the danger to children with the sale of novelty, toy‐like‐lighters. [...]
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