Coca-Cola was invented in May 1886 by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton created the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion by his bookkeeper Frank Robinson who also scripted the famous logo.
The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as cocoa nut. In 1887, Asa Candler, his partner bought the formula from Mr. Pemberton for $2,300. By the late 1890s, Coca Cola became one of the best selling drinks in America, largely due to Candler's aggressive marketing of the product. Under Candler's ownership, the company increased its sales by over 4000% between 1890 and 1900.
Today, "The Coca Cola Company" is steered by E. Nevill Isdell and possesses its head office in Atlanta in the United States.
"The Coca Cola Company" is the unchallenged world leader in the soft drink industry. We can count coca-cola, light Coca-cola, Coca-cola without caffeine, Lemon Coca, and a range of famous soft drink brands like Fanta, Sprite, Minute Maid, PowerAde, and Nestea among its most known products.
So, if at the beginning, Pemberton, its inventor, sold just 9 glasses of Coca-cola per day, today, the company produce more than 10 billion gallons of syrup.
Undoubtedly the biggest icon, Coca Cola has gone beyond a product and brand, into the realm of a cultural phenomenon. While all cocaine was removed in the early 1900's, Coca-Cola's flavor continues to entice fans every day. And, regarding the mysterious formula, a single written copy remains in vault in SunTrust Bank in Atlanta, Georgia. Less than 10 people know the formula of the popular soft drink.
[...] Coca cola Inc. company's description and analysis BRIEF DESCRIPTION 1 The history: Coca-Cola was invented in May 1886 by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton created the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion by his bookkeeper Frank Robinson who also scripted the famous logo. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as cocoa nut. [...]
[...] Five years of financial data from Coca Cola Inc. were obtained from Morningstar and Yahoo Finance reports. The balance sheets and the income statements from 2004 to 2007 were analyzed Balance Sheet The Coca-Cola Company's past five-year balance sheets represent “snapshots” of its financial position on the last day of each year. The Balance Sheet shows a picture of the business' net worth at a particular point of time. It summarizes all the financial data about the company and divides it into 3 categories namely, assets, liabilities, and equity. [...]
[...] Conceptual Framework Underlying financial accounting Coca Cola Inc vs. Pepsi's fight in the world In the United States, Pepsi outsells Coke in central Appalachia, the city of Chicago, the state of North Dakota, the region in and around the state of Utah, and in the city of Buffalo (by a 2-1 margin). More importantly, Pepsi outsells its rival in grocery and convenience stores in the U.S. (regarded as an indicator of consumer preference), with Coca-Cola's dominance in exclusive restaurants, Movie Theaters, amusement parks, colleges, and stadiums giving Coke the overall sales advantage. [...]
[...] Five years of financial data from Pepsi Inc. were obtained from Morningstar and Yahoo Finance reports. The balance sheets and the income statements from 2004 to 2007 were analyzed Balance sheet Are suggested initiatives to improve revenue? The PepsiCo products require meeting the needs and wants of the customers. They are designing products to meet healthy guidelines (PepsiCo5, pg. 2). This is the current trend with beverages and snack foods. The company focuses on reducing cost of production to keep sales prices down for the customer. [...]
[...] Long Term Objectives PepsiCo has made long term plans for success with their guiding principles. PepsiCo's guiding principles are: Care for customers. Sell only products we can be proud of. Speak with truth and candor. Balance short term and long term. Win with diversity and inclusion. Respect others and succeed together These guidelines have identified elements and opportunities that must be addressed for successful longevity. Financial statements analysis The objective of this part is to give a thorough analysis of the Pepsi Company's financial ability. [...]
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