This document presents an environmental audit on Blue Elephant, a self-service high-pressure vehicle with jet washing stations. This center is located in Portsmouth in England. I will try to analyze and evaluate the consequences of running a business such as Blue Elephant. To facilitate easy understanding of the center, after introducing the activity of blue elephant, I will divide my essay into five paragraphs discussing each item of analysis. The PESTLE factors or the Political, Economical, Sociological, Technological, Legal, and Environmental issues that affect the business are also laid down. We also look into the extent to which this kind of business could be successful, and the reasons why such centers do not exist elsewhere. The center is part of a franchised chain of a Swiss concept founded forty years ago. With more than 775 centers in Europe and 511 in France, Blue Elephant is the European leader of high pressure jet washes. The centers are open 24 hours and operate on all days, leaving the customer completely autonomous, by allowing him to choose the duration and the cost of cleaning. The centers are equipped with all the essential equipments for cleaning all types of vehicles (cars, vans, bicycles, motor bikes etc). They include high-pressure jets, cleaning/valeting products and vacuum cleaners.
[...] to which, the investment for a centre of an average size tracks vacuum cleaners) is 290,000 Euros They propose to help the private individuals who seek to open centers blue elephant, by offering subsidies ( of the total investment), and while touching well on a percentage on the sales turnover which they make per month ( 103.80 euros/month 71.5 /month, per washing track) (Service-Centre de lavage haute pression). Economical The growing market of vehicles represents an important asset for the development of this kind of business. [...]
[...] From this point of view, you can definitely consider that Portsmouth would be a strategic place for the establishment of such a centre. Technological The centers blue elephant use new systems with high pressure jets which do not damage vehicles paintwork, whereas it is well known that the brushes in carwashes at service stations can cause damage to cars. Legal Legally, as in other European countries, the centers must respect health and safety requirements, even more because they are not supervised, and opened 24/24h and 7/7d to the public. Environmental Elephant bleu, "harmonizes with nature"(Eléphant Bleu, leader du lavage haute pression). [...]
[...] Not only is it not practical, and dangerous but also we have got to bare in mind that used and polluted water are going in the gutters, whereas the centers blue elephant use biodegradable soaps. To conclude, there are some disadvantages against the opening of jet washing centers in cities like Portsmouth. Nevertheless, we have underlined through this study, that this kind of business would be a different concept which could become essential. In my opinion, the creation of a centre such as the blue elephant is even a very good investment, even if the fact that they are franchises in a way restricts the freedom of the investor. [...]
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