Barclays is a British bank based in London UK and is over 100 years old. Its history began in 1896 when several small London banks decided to join their forces to form a new bank that takes the name of Barclays & Company. In this area, it represented 182 new bank branches, now it has 4800 branches and outlets. The group of Barclays is listed on the FTSE 100 index of London Stock Exchange and is part of the "big five", the five largest UK banks (with Lloyds Bank, Midland Bank, National Provincial, Westminster Bank). It is present in more than 50 countries.
Barclays is an international financial services group operating in the banking, investment banking and asset management. The Barclays Bank is made up of ten business segments: UK retail banking, Barclays Africa, Barclaycard, Western Europe, Barclays capital, Barclays corporate, Barclays Wealth, Absa, Investment management and lastly the head office.
In this first part, we will analyze the strategic position of the Barclays Bank in UK. We will make an external analysis, thanks to P.E.S.T.E.L analysis and the PORTER analysis. Then, in the second time, we will make an internal analysis. To do this we will measure the capabilities of the company.
[...] Barclays can expect financial return on investment in major projects with return on capital. There may also have an impact on shareholder value of the bank. Indeed, thanks to a merger or an acquisition, the added value of the company can increase. However, Barclays may also face risks when it put in place a strategy. Indeed, in order to develop in Asia, Barclays must invest capital while it is not sure to succeed. There is a risk to lost lots of money and do not reach the break-even. [...]
[...] There are socio-cultural factor that influence too. In fact, nowadays, our society has turned into a consumer society, that is to say a society in which people consume for the sake of consuming. So, the sociological context promotes consumer loans. We can analyse the technological factors too, like internet for example. Henceforth, with the news technologies, Barclays can stay connecter with his customers and offers him assistance 24h/24h. Finally, with P.E.S.T.E.L, the last influences are the environmental and the legal factors. [...]
[...] Finally, the extent of rivalry between competitors tends to fall because banks are less numerous, thanks to the various mergers that have taken place in recent years. In this second part, we will make an internal diagnostic of the Barclays bank. In a first time, we will see his resources and competences. They can be physical, financial and human. Resources : What we Competence : what we do have well It is present in Barclay's brand is fifty-seven countries. rename, famous. subsidiaries. existence. outlets. launch a credit card in Barclaycard. [...]
[...] industry However, to achieve its attractiveness implementation, Barclays will stand out as some banks like HSBC have already developed in the Asian market. Core Underline resources Resources: their net income competences and competences that increase. So they have money in can help Barclays for order to locate. develop its Asian Competences: Barclays brand is market. famous and rename worldwide. It will be easy to be known. Stakeholder Interest and power of The stakeholders find an interest in mapping stakeholder. this development if this one is successful. [...]
[...] Five-Forces Underline the different The customer have a low competitive forced and the bargaining power industry attractiveness Core Underline resources and Competence: they have loyal competences competences that can help customer so they should Barclays for develop its satisfied them. Asian market. Stakeholder Interest and power of Customers expect to receive mapping stakeholder. good advice and services. For the suitability of this strategy, the returns are the Barclays can seduce new customers who can invest in the bank. However, the risk is that invests lots of money in that kind of cards and don't win new customer. [...]
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