The groups Coca Cola Company and Pepsi Co are both major actors in the sector of soft drinks. The profitability of this industry is always present, in spite of a slight decline which we have seen since the beginning of the 21th century, with the consumption more and more important of non bubbly drinks. Several reasons can explain this phenomenon. During the last thirty years, the consumption of fizzy drinks unceasingly increased, at about 3% on an average per annum. In the United States, it is approximately 230 liters per annum, which is considerably huge and that perhaps explains why some companies continue to be successful. The Coca Cola Company is undoubtedly the uncontested and undeniable number one on the market of the soft drinks. With a little less than 30 billion dollars of turnover in 2007, the group has a whole heap of brands (approximately 400 marks) which are sold everywhere in the world. Coca Cola Company does not have other spheres of activities, like fast-food industry. We will examine its functioning and look beyond the numbers in this document.
[...] They are present in the fast- food industry (with the brands Pizza Hut, KFC, Beautiful Taco) and in the snack bar foods (Frito-Lay and PepsiCo Foods International), where they are, moreover, the world leader. Moreover, I would like to underline an important fact. The group PepsiCo has certain brands in the United States which it does not have with the international one, and conversely. For example, 7up does not belong to Pepsi Co in the United States. On the other hand, in the other countries, it is a subsidiary company with whole share Human resources Concerning the Human Resources, they have employees all around the world. [...]
[...] Only in financial terms, the results are completely different, that is in terms of profitability, liquidity, and on the stock market. It is what we will see in this assignment. Initially, we will make an analysis of the two companies, by seeing their activities, human resources and the division of the capital. Thereafter, we will study some source data, namely the turnover, the bottom line among others. Lastly, we will lean more precisely on the financial analysis, with the various ratios Overview of the 2 companies 1. [...]
[...] In fact, with the current economic slump, some shares have decreased, and we do not know at the moment if the crisis has had an impact on the financial results of 2008. We can foresee that Coca Cola has a much more growth than Pepsi Co. As the share price is lower than Pepsi and the global turnover is less important, forecasts are favorable to Coca Cola, which mean that if I were an investor, I will probably choose this company. [...]
[...] LLC ( 50.83 million shares), State Street Global Advisors ( 14.21 million), Franklin Mutual Advisers, LLC ( 13.61 million), Lazard Asset Management, LLC ( 13.46 million). - Mutual funds: Lord Abbett Affiliated Fund ( 20.11 million), Mutual Shares Fund (8,02 million), Met Investors Series ( 4.44 million). The first 50 holders have of the company. - Others investors: Coca Cola Company ( 168.96 million shares), Johnston Summerfield K Jr ( 26.31 million), Herb ( 18.6 million), Johnston Summerfield K III ( 1.92 million of shares). [...]
[...] They are both innovative in terms of products; as a consequence, they adapt their products to new consumer habits. Some aspects of Pepsi are very good: they have diversified their activities in terms with the maturity of the Western market and the new trend of consumption of bottled water. Pepsi has made a lot of financial investments, with its strategy of internationalization and diversification in other segments of the market. Coca Cola is still based on the beverage and non alcoholic market. [...]
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