CSR corporate social responsibility, greenwashing, boycott, governance, climate change, carbon footprint, Ukraine, sustainable development, ad campaign
Within the last 12 months, many Environmental, Social and Governance failures showed us that many companies, corporations and even governments are trying to mislead consumers or citizens and to improve their reputation, by promoting sustainable initiatives or products. These claims can be partial, then can mask other negative impacts, or they can even be completely false. Climate change and environment are the main area in which these ESG failures and events were observed: since consumers and individuals are more and more conscious about the climate crisis, companies have been trying to increase their profit by either capitalizing on this trend, or by trying to hide the questionable practices that could lead to a boycott from consumers. Social responsibility has also been increasingly scrutinized and some major ESG events or failures within the last 12 months have been linked to that.
[...] Investigate and detail possible examples in which businesses might have done this, in order to "tick the box" on disclosure. marks) There are several ways for businesses to fabricate their contribution to ESG objectives or goals. One of the most well-known forms of ESG washing is greenwashing, where companies use misleading claims to make themselves appear more environmentally friendly than they actually are. Greenwashing involves many different practices, such as donating money to environmental causes, making false or incomplete claims, or hiding problematic practices. [...]
[...] There are many Sustainable Development Goals involved in this event: 7 ("Affordable and clean energy") ("Responsible consumption and production") ("Climate change") and 15 ("Life on land"). War in Ukraine This major political event put pressure on many companies who were doing business in and/or with Russia. Their reactions were scrutinized because they were expected to either threaten Russia to try to have an impact on the politic events, or to adopt a moral and supportive stance towards Ukraine. In the case of a skincare brand, the first thing to consider is if the products are sold in Russia, and if the company works with Russia in any way. [...]
[...] Corporations were not the only ones found guilty for Environmental, Social and Governance failures within the last 12 months. When the famous British band Coldplay started to feel guilty about its worldwide tours, it tried to reduce its carbon footprint by several measures announced in May 2022. However, one of them was heavily criticized: the band concluded a partnership with Finnish oil company Neste, which claims to produce sustainable biofuels. But it was found that the company's palm oil suppliers were responsible for deforestation, having cut down hectares of forest between 2019 and 2020. [...]
[...] However, it was proven that these environmental scorecards on the clothing were falsified. Another way for businesses to fabricate their contribution to ESG objectives or goals is impact washing, where companies exaggerate or misrepresent the positive impact of its actions, products or services. A good example of impact washing is Volkswagen's "Clean Diesel" campaign in 2015, which promoted diesel engines as being environmentally friendly while the company was actually cheating on emissions tests. Volkswagen had heavily marketed its diesel engines as "clean" and environmentally friendly, claiming that they produced less pollution than gasoline engines. [...]
[...] Corporate Social Responsibility 1.1 List and briefly discuss recent Environmental, Social and Governance events or failures (during the last 12 months), globally. (12 marks). Within the last 12 months, many Environmental, Social and Governance failures showed us that many companies, corporations and even governments are trying to mislead consumers or citizens and to improve their reputation, by promoting sustainable initiatives or products. These claims can be partial, then can mask other negative impacts, or they can even be completely false. [...]
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