The Outcome of Digital Influence During the COVID Pandemic

Emma A.

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The Outcome of Digital Influence During the COVID Pandemic

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Themes

Digital influence, COVID, pandemic, communication, digital environment, social networks, social media, Facebook, Instagram, TikTok, YouTube, LinkedIn, Viadeo, Twitter, Snapchat, Pinterest, WhatsApp, social network platforms, business strategies, sharing of information, generation Y, generation X, millenials, society's way of living, digital marketing, Internet, mobile devices, evolution, consumer habits, 21st century, digitalisation, globalisation, privatisation, liberalisation, messaging system, impact of social media, French people, social media marketing

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Abstract

Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes.
Communication is not about speaking anymore, but listening and processing the information received. Communication is no longer seen as a monologue. Communication has become, throughout social networks, a two-way exchange, where customers have decided to take their own space in the relation they create by associating themselves to a brand.
Social relations have become digital long before COVID and the pandemic allowed society to take a new path concerning communication and daily habits.

Literature Review
1. Social Networks; New Communication Channel
2. The Relationship That Society Occupies Within Social Networks
3. The Influential Power of Social Networks; A Result of Their Bad Image
Methodology and Empirical Study
1. The Reorganisation of The Working World Structure Through Covid-19
2. Creation of New Consumer Profiles and Habits; Adaptation Leading to a Revolutionary Transformation

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Extract

[...] This includes sales on online for shops on the web, but also the automated exchanges between companies through electronic data exchange networks, integrated purchasing on a mobile app or transactions. E-commerce has been an event far before the COVID-19 health crisis hit the economic world. But as we saw previously, cutting off the actual pleasure of shopping for some and the importance of seeing, and touching the product made it a great innovation but with big boundaries to expand fully. [...]

[...] E-commerce market studies agree that the e-commerce market in France and around the world will be the biggest beneficiary of the coronavirus epidemic. E-commerce penetration rates, currently are expected to rise to 25% by 2025 (MarketWatch, 2021). When a consumer has confirmed his choice through a social network, he will buy the product in 40% of cases. Another study also showed that 56% of Facebook users who became "fans" of a brand are more likely to recommend it to a friend afterwards. [...]

[...] The margin of error is therefore minimal. It is a difficult communication tool to master. For marketing organisations, the benefits include access to consumer groups and reach, engagement opportunities, media cost savings, and the opportunity to encourage word-of-mouth communication (T.Tuten and W.Angermeier, 2013).The majority of companies now use social networks for commercial purposes, but only a minority know exactly how to use these channels. This becomes a problem when many people from different departments use the same account for different purposes. [...]

[...] These online attacks often leave deep mental scars and even cause people to hurt themselves or, in the worst case, even commit suicide. Cyberbullying increases suicide attempts by 8.7%, according to the Journal of Health Economics. Suicide rates among teens aged 15-19 rose by 47% between the years 2000 and 2017 indicating the boom of the Internet and social networks. In addition, it turns out that cyber-harassment does not only affect children. Adults can also be victims of online abuse. [...]

[...] Retailers need to think about the most effective way to unify their inventory information to provide the best service to customers. Payment Processing is obviously essential and a real upgrade for customers' purchasing process because points of sale integrate and combine their in-store and online payment systems. Brands must also ensure that their payment method complies regulations and security concerning the customer's personal bank and delivery details. The place of customer experience is a priority. Click & Collect services are for retailers on the card to play for a quality and long-term customer relationship. [...]

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