University of Washington, communication plan, stakeholders, awareness, desire, knowledge, reinforcement, cultural resistance, Northern Medical, Wellness Medical, Medichek
A consolidation of Northern Medical and Wellness Medical into a single firm, Northwell Medical, has positioned it at a crossroads where it could transform. Claudia Leung, Medichek's renowned CFO, is stuck with the responsibility of jointly developing a virtual medical products and services mall with Medichek. She is compelled to act fast and with strategic solutions to challenges that were never previously anticipated.
The project's inception (Northweel-Medichek) lies in a common concept between Northwell's management and Medichek company officials, which created opportunities for the cooperation of both entities in medicine. Claudia's lead role in this project was filled with optimism and confidence; she is backed up by her working relationship with key stakeholders and her ability to handle everything concerning finances. Nonetheless, from the first time I regarded it as my dream assignment, it has proven rather tricky, as those were the ones I encountered.
[...] They promote new solutions and contribute to the development of climate culture change. Leaders can win stakeholders' hearts and break through resistance to change by showing their commitment to the project, making dialogue with stakeholders, and solving issues already brewed. In the emotional intelligence framework, cultural resistance doesn't hold sway. Identifying and sharing the emotional challenges of workers, i.e., the anxiety of being jobless or having an uncertain future, is critical in minimizing resistance and creating a sense of psychological safety among the workers. [...]
[...] The Board and Senior Management of Northwell being as strict as they are with the time frame has brought on a new layer of problems that will need immediate solutions to help the project seem more viable to the public. Additionally, the voice against Medichek comes from the organization, and there are signs of disturbance of the sales and marketing staff during the operation. The crisis is about to occur, and urgent action is necessary. To achieve a complete picture of Northwell Medical, we may begin with an overview of the historical timeline. [...]
[...] Stakeholder Communication Plan Successful communication is crucial to facing the challenge of organizational change. It should be an integral part of the communication plan for Northwell Medical Center's virtual medical product and service mall project, as it will ensure transparency, alignment, and engagement throughout the project. By applying the ADKAR model for planning effectively, the scenic communication spec will be implemented according to the stakeholders' concerns and demands. First, we'll set up a stakeholder matrix to determine key players, their functions and means of communication, and their interests. [...]
[...] In Issues in the political economy of health care (pp. 60-104). Routledge. Javaid, M., & Haleem, A. (2020). Virtual reality applications in the medical field. Clinical Epidemiology and Global Health, 8(2), 600-605. Ratana, S. O. M., Raksmey, C., & Danut, D. (2020). [...]
[...] They would not resist the concerned change as a result. The contributing factor of collaboration and participation allows Northwell Medical to explore the collective minds and creativity of the professionals, which facilitates innovative ideas that are helpful for a more transparent life. Conclusion Ultimately, Northwell Medical is better poised to redesign the virtual marketplace for products and services that civilized the disease, hoping to achieve much more. The path, however, is fraught with difficulties but also packed with opportunities that could be the right one to venture into. [...]
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