Salvador Dalí, a source of advertising inspiration - The example of Perrier

Extract

[...] Salvador Dalí, a source of advertising inspiration: The example of Perrier Salvador Dalí is one of the most iconic Hispanic artists of the 20th century. In the same way as with Norman Rockwell, one of his paintings has inspired several brands including Perrier, presented below or even Lipton. Original painting This painting is the original published in 1931. Occupying the upper third of the canvas, and from top to bottom, the painting depicts a twilight sky dominating a Mediterranean beach. [...]

[...] This ad is one example among many others. It was published in 2009. The painting represents a discotheque where a woman sits on a long sofa and learns to take the bottle of Perrier on the table. In the background, a group of people standing have fun and look like they are dancing. This idea of objects that melt in the heat was taken up by the Perrier advertisement in 2009. The quote is obvious: all the objects (dresses, faceted ball, furniture, handbag, pumps, tray or the mobile phone) around the Perrier bottle. [...]