H&M, green marketing, sustainable development, clothes, plastic, ecology
Write a fictitious press release about an ecological action carried out by a ready-to-wear brand.
[...] Such an environmentally responsible attitude is part of H&M's preoccupations to be an active member of sustainable development. Using state-of-the-art technics to turn the plastic parts of used items into a wearable material, H&M aimed at creating new kinds of clothes, shoes, boots and jewels both fashion and very practical. The result is a variety of products ranging from skirts to oilskins and welly boots, but also wristbands, earrings and necklaces. The clothes and shoes will be available for women as well as for men and children. [...]
[...] As usual, H&M made a point of honour to display prices in order to satisfy as many buyers as possible. Thus, the prices range from 2,99 Euros for the jewels to a maximum of 49,99 Euros for the oilskins in the men collection. The whole collection will be launched simultaneously in Europe and the USA next week and will reach the Asian market in January 2018. About Born in Sweden in the nineteen fifties, Hennes became « Hennes and Mauritz » in 1968. [...]
APA Style reference
For your bibliographyOnline reading
with our online readerContent validated
by our reading committee
