Final Communications Audit Report for the Department of Homeland Security (DHS)

Judith A.

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Final Communications Audit Report for the Department of Homeland Security (DHS)

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Themes

DHS Department of Homeland Security, SWOT analysis, public engagement, communication strategy, CISA Cybersecurity and Infrastructure Security Agency, FEMA Federal Emergency Management Agency, CBP Customs and Border Protection, TSA Transportation Security Administration, ICE Immigration and Customs Enforcement, USA United States of America, audit report, September 11 attacks, terrorism, security, national security, public opinion, cybersecurity, Media and Public Engagement analysis

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Abstract

The Department of Homeland Security was created after the September 11, 2001, terrorist attacks, with the primary aim of securing the U.S. from terrorism and other threats to national security. DHS is a dynamic agency that has expanded to include a variety of tasks, such as border security, immigration enforcement, disaster response and recovery, cybersecurity, and critical infrastructure protection. DHS is a huge and complex organization with employees of over 240,000 and a budget of over $50 billion. It can be divided into several component agencies, including Customs and Border Protection (CBP), Immigration and Customs Enforcement (ICE), the Federal Emergency Management Agency (FEMA), the Transportation Security Administration (TSA), and the Cybersecurity and Infrastructure Security Agency (CISA) among others. The role of the media in highlighting the activities and tasks of the DHS is crucial in creating public opinion and an in-depth understanding of the department's function and efficiency.

Introduction
Media/Public Engagement Analysis
SWOT Analysis
SWOT Charts
Recommendations

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[...] Despite this, DHS uses communication channels that may sometimes be less effective (Cordero, 2020). It is a limitation that there is yet to be personalized or targeted communication to empower the engagement of the stakeholders, which means that the messages may not be less impactful or less relevant to a particular group in the end. In addition, the DHS has received several accusations that they need to adjust their communication strategies to the emerging technologies and changing patterns faster, which may eventually impede their outreach and engagement activity. [...]

[...] Recommendations In order to optimize its communication strategies, the Department of Homeland Security (DHS) would have to apply several techniques. What is more, DHS has to be in accord with its MVVGs (Mission, Vision, Values, and Objectives) in its external communication. This procedure shall be of immense value because it will help enhance public understanding and the backing of the DHS agenda. Thirdly, the department should customize its messages to reach particular groups, which will help increase their awareness and understanding. [...]

[...] (2021). Strategic Communications and the Department of Homeland Security: Immigration Policies, Mixed Messaging, and Information Fratricide. Retrieved from; https://www.hsaj.org/articles/17396 McElreath, D. H., Doss, D. A., Russo, B., Etter, G., Van Slyke, J., Skinner, J & Nations, R. (2021). Introduction to Homeland Security. crc Press. The Homeland Security. (2020). The DHS Strategic Plan Fiscal Year 2020-2024. [...]

[...] The role of the media in highlighting the activities and tasks of the DHS is crucial in creating public opinion and an in-depth understanding of the department's function and efficiency. The Department of Homeland Security (DHS) is the cornerstone of making the United States immune to dangers. DHS's MVVGs are the conceptual map that DHS uses for its operations. While the concerns are mentioned in different internal documents, their external communication could be more consistent and lucid. The organization should emphasize matching its external messages with the MVVGs to help increase public comprehension and support. [...]

[...] DHS partners with various organizations, including other governmental agencies, non-profit organizations, and private sector entities. The partnerships are the core of the organization's communication strategy, meaning it can use more resources and expertise that it would otherwise have to rely on internally. Developing closer relations with this coalition will be a significant factor in improving DHS's communication strategy. DHS uses different means of communication, such as its website, brochures, newsletters, and social media, to convey information. While these channels are highly effective in reaching a large audience, there is still a need for a more targeted and personalized way to interact with stakeholders and get across the key messages. [...]

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