SDG&E San Diego Gas & Electric, SWOT analysis, energy, communication strategy, energy utility, gas energy, electrical energy, customer satisfaction, CPUC California Public Utility Commission, environment, clean energy, energy cost
San Diego Gas & Electric (SDG&E) is a renowned energy utility that caters to the needs of the 3.4 million customers in the greater San Diego and southern Orange County regions in California. For the company to distribute electrical and gas energy and push the upgrade of infrastructure, introducing clean energy and championing safety and reliability will be considered (Khosravani et al., 2023). The rationale behind the selection of SDG&E to be the center of this communication strategy is that its impact on the customers is significant and that the consequential management of reputation encounters is associated with growing rates of dissatisfaction of customers mainly due to higher rates. According to the given schedule, these concerns should be handled quickly and well since the firm is to remain successful and well-treated by the public.
[...] Opportunities - Improving Customer Engagement: Upgraded digital systems can feature tailored services to meet people's needs and help increase their satisfaction. - Energy Efficiency Programs: Energy saving aids in transcending cost barriers on the way to green goals. - Community and Environmental Initiatives: Participation in renewable energy projects will inevitably improve people's perceptions. Threats - Public Perception and Media Coverage: For price, bad press about meeting service promises, and disputes over the environment, negative media can badly damage customers' beliefs, care, the view of the public, and the reputation of a company. [...]
[...] - Competition from Alternative Energy Sources: SDG&E's standard business operations may be undermined by the twin developments of renewable power and distributed generation technologies incorporated into the electrical energy grid (Hampton et al., 2022). The dramatic increase in public interest in renewable energy sources and the emergence of a distributed energy generation system is affecting transmitted power, posing a challenge to market share and revenue generation growth; subsequently, strategic rethinking and innovation are needed to endure the coming competing power industry. [...]
[...] Besides this, shifting consumption toward renewable energy and media coverage also burdens how companies communicate to keep consumers' trust (Meechai & Wijesinha, 2022). The social-economic landscape in SDG&E service areas is replete with incentives and challenges. Yet, the area is ethnically distinguished, as people have different energy needs and preferences. Social-economic factors also affect the affordability and accessibility of energy services. Moreover, the cultural variation within the region requires exact communication strategies to accomplish effective communication with several categories of population. [...]
[...] Customer engagement strategies in retail electricity markets: A comprehensive and comparative review. Energy Research & Social Science https://doi.org/10.1016/j.erss.2022.102611 Johnson, N., Burek, P., Byers, E., Falchetta, G., Flörke, M., Fujimori, S., Havlik, P., Hejazi, M., Hunt, J., Krey, V., Langan, S., Nakicenovic, N., Palazzo, A., Popp, A., Riahi, K., van Dijk, M., van Vliet, M., van Vuuren, D., Wada, Y., & Wiberg, D. (2019). Integrated Solutions for the water-energy-land nexus: Are global models rising to the challenge? Water, 11(11) https://doi.org/10.3390/w11112223 Khosravani, A., Elaheh Safaei, Reynolds, M., Kelly, K. [...]
[...] (2023). Challenges of reaching high renewable fractions in hybrid renewable energy systems. Energy Reports 1000-1017. https://doi.org/10.1016/j.egyr.2022.12.038 Meechai, J., & Wijesinha, M. (2022). Household energy expenditure and consumption patterns in the United States. Computational Statistics 2095-2127. [...]
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