Adolph Hitler took over Germany in the early 1930s. Those days, the German automobile industry had only expensive models of cars and an average German could not afford anything other than a motorcycle. Cars were rare and were reserved mainly for the army. At this juncture, Hitler called for a project to create a popular car model and make it affordable to many people. After developing a network of roads in the country, Hitler decided to launch the "Volkswagen". On June 22, 1934, Hitler called Ferdinand Porsche, an engineer renowned in the automotive design office who had designed the Mercedes 170H, to work on this project.
[...] In 1964, Volkswagen bought the company Audi / Auto Union and its factory based in Ingolstadt, Germany. Volkswagen launched two new models: "Type and "Type in the market in the years 1967 and 1969 respectively. These vehicles, however, became commercial failures due to lack of innovation. After the historical success of the Beetle, Volkswagen could not be renewed. Audi was what influenced the creation of a new generation of vehicles. Four new models emerged between 1973 and 1975: the Passat, the Golf and the Polo and the Scirocco. [...]
[...] Its place and its competition Volkswagen is the leading European manufacturer and the fourth-largest car maker. Rich by 9 marks and recently becoming 10 after the merger with Porsche, the group operates in 151 countries located on five continents. Ferdinand Piësch, the younger son of Ferdinand Porsche, took over as the head of the German group from Martin Winterkorn in 2006. After this succession, developments in the German unit placed it in the 9th and 10th positions in the largest auto sales that took place in 2009.The Golf VI and the Polo models occupied the 9th and 10th position respectively. [...]
[...] Volkswagen initiated the take over of the Swedish Truck company, Scania Trucks and finally took over in March 2008. This helped Volkswagen to further increase its economic weight. In the midst of recession, the company posted very good results. It saved the DAX (Frankfurt Stock Exchange) on October through the meteoric rise of its shares. Meanwhile the company Porsche was to have the largest possible share in Volkswagen announced in late 2008) but this strategy pushed the bankruptcy of Porsche to the brink and made it difficult for the company to pay off its debts. [...]
[...] The headquarters of the Volkswagen Group has a healthy environment for the employees to grow and maintains a high level of competitiveness. Thanks to this environment, the company has produced more digits than satisfactory in recent years, despite a difficult fling between summer 2004 and Economic Environment The company has grown worldwide because of globalization. The group is now on the stock exchange and is one of the most influential titles of the Frankfurt Stock Exchange. As we have seen in the previous section, there is a strong link between the Porsche family and Volkswagen group. [...]
[...] The key markets of Western Europe seemed more volatile and less promising than their competitors. The projects and the establishment of the group in Russia have a long-term future perspective. Indeed, Mr. Winterkorn, CEO of the brand has said that the Russian market operation is key element of the strategy of the group's growth in 2018" (Oct Source AFP). But despite the importance and the desire to invest in this country, the mark does not remain without requesting the government. [...]
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